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June 25, 2020

Looking Forward: Predicted Trends for the Rest of 2020

The last few months have thrown Snapchatters quite the curveball, but they’re ready to finish the year strong—and finally complete one of those puzzles they may have started back in January. These are some of the trends we’re seeing gain traction as we head into the second half of 2020.

Grow Your Own
After months of social distancing, it’s no surprise that many Snapchatters have developed a green thumb. Snapchatters are showing increased interest in gardening and growing their own food as they lean into their new roles as plant parents.1
Snapchatters can’t get enough of ZaZa, a 5 year-old rapping sensation. The talented tot’s star power shows no signs of fading anytime soon, especially after Kim Kardashian and Kanye West’s child North West gave a ZaZa-inspired performance at the Yeezy Season 8 fashion show.1
Hope and healing appear to be a central theme for Snapchatters as they adapt to a new normal. Meditation may provide a new outlet for them to relax and rejuvenate in the months ahead.1
Who says throwbacks are reserved for Thursdays? Keychains seem to be taking off in the accessories department, while vinyl and tie dye offer retro sights and sounds for Snapchatters looking to get their groove on. When they’re ready for a sweet treat, nothing says summer like the jingle of an ice cream truck rolling down the block.1
Speaking of summer, warmer weather calls for fare with a tropical kick. Snapchatters are eager to freshen their palates with fruity flavors like strawberry banana and papaya.1

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1Snap Inc. Internal U.S. Snapchat Caption and Search data, January 2020 - June 2020
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