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December 20, 2019
12/20/2019

Looking Forward: Predicted Trends of 2020

We took a look at the trends gaining traction on Snapchat for insight into the future. Check out our predictions to see what shows buzzworthy potential in 2020.1
Gaming
Something about preparing for a new year (and a new decade) is prompting Snapchatters to take a stroll down memory lane. Snapchatters may be seeking out some good old-fashioned fun as they find fresh love with puzzles and board games like Monopoly.  
Music
Riding high after the release of their fifth studio album Ginger, rap collective Brockhampton is predicted to be the sound of 2020. Nostalgic Snapchatters might also be turning up the volume on their favorite jazz tunes in the coming year. 
Meme
Oh, how the tables turn. In 2020, Snapchatters may double back to familiar sources for memes on comebacks and karma, like the Uno Reverse Card.
Food
With flavors ranging from turkey and teriyaki to sriracha and salmon, jerky has potential to become the snack of choice for Snapchatters in 2020. 
Lifestyle
Snapchatters are getting in tune with their creative sides. Whether it’s sewing, scrapbooking, pottery, or even woodworking, Snapchatters may be turning their attention to handmade hobbies in the upcoming year. 
2020 is also projected to be the year of the “vibe.” With trends like “vibez” and “whole vibe” building momentum, Snapchatters may be heading into the new year with a focus on feelings.

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1Snap Inc. Internal U.S. Caption and Search data, August 2019 - December 2019