Today we are announcing the launch of a Lens Creative Partners program specific to building AR Lenses for brands. This group of certified creators spans large agencies and expert individuals who have been building engaging and immersive AR Lenses for Snap.
To be certified, creators had to be experienced in developing quality AR and complete a rigorous course about the development process, creative best practices, ad policies and buy models of sponsored AR Lenses on Snapchat.
By expanding our network of skilled creators, we continue to lower the barrier for brands to create and run sponsored AR, meanwhile championing the creative community.
Visit our AR Lens page to learn more about augmented reality on Snapchat.