April 04, 2024
April 04, 2024

Introducing the Snap Advanced Partner Program

Building new programs and features for our most leaned in partners.

Today, we are announcing the Snap Advanced Partner Program, which offers qualifying agencies and partners the opportunity to work closely with Snapchat to create innovative solutions that build stronger full funnel campaigns and drive results. Select participating agencies and partners will be awarded an exclusive badge and given access to a curated package of educational and business opportunities that will help them advance their expertise on Snapchat.

Partner Benefits & Product Updates

Badged partners will receive unique benefits throughout the year including personalized training and enablement sessions, dedicated support, and additional tools and resources. We’re also making it easier for our partners to buy, manage, and measure on Snapchat by rolling out several new features to simplify collaboration and organization management for both our partners and their clients. Some of these features are available now, such as bulk invoice downloads and campaign management, as well as improvements to member invites and cross-organization asset sharing.

We're always looking for new ways to provide value to our partners and make it as seamless as possible for them to activate on Snapchat. We’re excited to build more partner-centric features and launch this program, which will provide additional benefits for our most engaged partners. We’ve heard great feedback from our partners who piloted the program around the expertise, differentiation, and overall value it has provided.

Alexander Dao, Global Head of Agency Development & Sales Partnerships

Our Pilot Partners

We’ve rolled out this program to select pilot independent media agency partners—including VaynerMedia, Wpromote, Horizon Media, Rise, Kepler, PMG, Tinuiti, GALE—as well as authorized sales partners, media agencies, marketing partners, AR production partners, and measurement partners. As we expand our program, we’re looking forward to getting more of our largest global partners involved in the coming months.

We were thrilled to test the runway for the Snap Advanced Partner Program because our clients get such amazing value from it. The Snap team is collaborative and truly invested in getting our clients what they need: we get to work hand-in-hand with their teams to drive new innovation across brandformance initiatives that span the entire funnel, fresh insights into audiences, creative, and AR, and opportunities to partner on industry-leading proprietary research.

Mike Stone, Chief Relationship Officer, Wpromote

Snap has historically been one of our most leaned in platform partners and teams across VaynerMedia love working with them. Snap brings an innovative and energetic spirit to every conversation, and being early collaborators in the Snap Advanced Partner Program cements and accelerates the awesome work our two teams have been doing.

The dedication, support, tools, and partnership have helped advance our agency capabilities across the Snap ecosystem.  And, most importantly, the partnership has helped drive business results on behalf of our clients. We're excited for what's next!

John Terrana, Chief Media Officer, VaynerMedia

Learn more about how you can participate in the program here!