We’re thrilled to share Swipe Up to Call, a new Snapchat ad format designed and built specifically for the Middle East region. At Snapchat, our focus is to deliver ad products that are relevant to consumers and feel innate to their behaviors. This approach helps us deliver great experiences for Snapchatters, which translates to healthy ad product performance for advertisers. Everyone wins!
Available today in Ads Manager, Swipe Up to Call removes friction between advertisers and consumers. This new ad product is built on the insight that consumers in the Middle East still enjoy phoning their friends and family, and similarly, they also like calling small, medium, and large businesses to learn more about their products and services, and make purchases. An advertiser’s website and app is extremely useful in the Middle East, but there are occasions where a call can speed up the consumer’s decision and purchase journey.
To get started, create a campaign with Instant Create in Ads Manager and select ‘Calls & Texts’ as your advertising goal.
Next, pick ‘Call My Business’ or ‘Text My Business’ and select a saved phone number or input a new one. If you add a new number, you will need to verify it via call or text. You will then receive a phone call or text message with a 6-digit verification number to enter in Ads Manager. You can then design and upload your ad.
Driving a user to call your business can close a purchase quickly as your sales associates have more control over the user experience by speaking with the consumer directly. More importantly, a user calling showcases a high level of consideration and intent to purchase, which businesses can capitalize on.
Leveraging Swipe Up to Call can be a cornerstone to power up sales from an always-on perspective or when you need that boost of leads for your business. This new ad product will allow automotive businesses to scale test drives and feed their leads funnel. Real estate companies will have another strong tool to increase the reach and prospect volume by getting consumers to immediately call their sales representative to book apartment showings. Restaurants will be able to use Swipe Up to Call to drive reservations at their venues and food orders. Banks will be able to connect with consumers and get them on the phone to apply for the right credit cards and different financial products.