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April 30, 2018

Introducing Story Ads — a new way to showcase your brand or product in Discover!

Story Ads allow advertisers big and small to say more on Snapchat. 
Today we are launching Story Ads — an ad format that allows advertisers to reach their audiences with a branded tile in the Discover feed. With one tap, Snapchatters can jump into a collection of 3-20 Snaps and dive deeper into your new fashion collection, movie release, suite of products, and more. With Attachments, viewers can even swipe up to watch a trailer, install an app, or buy a product. It’s the best way to tell a deeper story on mobile.
Things to consider when creating your Story Ads
Own a Tile: 
The tile is a Snapchatters first interaction with your brand or product in Discover. Make the tile work for you. Consider featuring a product or include an image that ties nicely with your tile headline. 
Create a Curiosity Gap: 
Draw Snapchatters in by creating a curiosity gap using a captivating headline and your canon assets. Tease out what Snapchatters might learn or how they will benefit from tapping into your Story. 
Tell your Story:
Showcase your brand or product with 3-20 Snaps. Drive engagement by mixing up your narrative and using sharable formats. Attachments are a great way to further engagement and accomplish your business objectives, like driving purchases for a product. 

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