Ads Manager now gives performance advertisers the full suite of tools needed for end-to-end campaign optimization.
June marks the one-year anniversary of Ads Manager. Since Ads Manager’s launch, we’ve introduced innovative targeting solutions, new ad formats, cross-device measurement capabilities through the Snap Pixel, and more, in order to drive more value for our advertising partners of all sizes, objectives, and verticals.
Today, we’re excited to introduce some major updates to our self-serve platform that’ll provide performance-focused marketers with the full-suite of tools needed to optimize and measure their Snapchat campaigns.
Drive Website Conversions
We now support new bidding options powered by the Snap Pixel that let ROI-driven advertisers more efficiently drive the actions that matter most to them. Advertisers can now optimize their campaigns to reach Snapchatters who are more likely to take actions like sign up, subscribe, or complete a purchase in order to improve the return on effort.
Snap Pixel is available to everyone
After eight months of testing, the Snap Pixel is now available to all advertisers. The Snap Pixel allows advertisers to attribute the actions that take place on their site across devices back to their Snapchat campaigns. The Snap Pixel also allows for the creation of real-time audiences and lookalikes based on site activity.
Return on ad spend in reporting
Though the Snap Pixel has allowed advertisers to see the number of conversions driven by their campaigns, our latest release allows advertisers to see the value of those purchases. This means eCommerce advertisers will now have a clean and easy way to measure the return on ad spend of their Snapchat campaigns, and understand the lifetime value of the customers they are acquiring or nurturing on Snapchat.
Common attribution models, like last click, aren’t great at reflecting the true impact of an advertising platform. As a part of Snapchat’s suite of tools to empower performance advertisers, we are rolling out robust conversion lift capabilities — including holdouts and incrementality measurement on app and web conversions — that will enable advertisers to more accurately assess their investment on Snapchat.
These major launches for our performance partners are part of a larger overhaul of Ads Manager. The new campaign creation flow is aligned by objective, making it easier than ever to achieve your full-funnel goals and set up your Snapchat campaigns. Whether you’re looking to grow awareness, drive traffic, generate app installs, or increase purchases, the new Ads Manager flow ensures you’ll use the best combination of products to achieve your goals.
To learn more about advertising on Snapchat, visit forbusiness.snapchat.com.