News / September 2017

Introducing 3D World Lenses: a new way to play for advertisers

Use 3D augmented reality to bring characters and products to life with Snapchat.

Perhaps you’ve seen our Dancing Hot Dog spinning across the world. He’s a new friend of ours, and one of our most popular Lenses to date. The Dancing Hot Dog was viewed more than 2 billion times on Snapchat — a testament to how much our community loves amazing augmented reality experiences inside the camera. Now, you can create yours.

We’re excited to introduce 3D World Lenses, a new kind of World Lens that allows you to bring your characters and products to life inside the Snapchat camera. When 1 in 3 of our daily active Snapchatters check out Lenses every day, it’s a huge opportunity to drive engagement and awareness. 3D World Lenses are augmented reality for everyone.

On average, campaigns with Lenses drive a 19.7 point lift in ad awareness, a 6.4 point lift in brand awareness, and a 3.4 point lift in action intent. Check out what these brands did. As you can see, a Lens isn’t just a toy — it’s a tool to drive consideration, purchase intent, and other business objectives.

Infographic on 3D World lenses
  1. Snapchat In-App polling powered by Nielsen Brand Effect Services. Q3 2016 through Q2 2017. Grouping definitions - Overall: Lens Only, Lens+Filter. Snap Ads + Lens, Snap Ads + Lens + Filter.