Use 3D augmented reality to bring characters and products to life with Snapchat.
Perhaps you’ve seen our Dancing Hot Dog spinning across the world. He’s a new friend of ours, and one of our most popular Lenses to date. The Dancing Hot Dog was viewed more than 2 billion times on Snapchat — a testament to how much our community loves amazing augmented reality experiences inside the camera. Now, you can create yours.
We’re excited to introduce 3D World Lenses, a new kind of World Lens that allows you to bring your characters and products to life inside the Snapchat camera. When 1 in 3 of our daily active Snapchatters check out Lenses every day, it’s a huge opportunity to drive engagement and awareness. 3D World Lenses are augmented reality for everyone.
On average, campaigns with Lenses drive a 19.7 point lift in ad awareness, a 6.4 point lift in brand awareness, and a 3.4 point lift in action intent. Check out what these brands did. As you can see, a Lens isn’t just a toy — it’s a tool to drive consideration, purchase intent, and other business objectives.
- Snapchat In-App polling powered by Nielsen Brand Effect Services. Q3 2016 through Q2 2017. Grouping definitions - Overall: Lens Only, Lens+Filter. Snap Ads + Lens, Snap Ads + Lens + Filter.