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July 30, 2020
7/30/2020

How Snapchatters keep their friendships at the forefront 

July 30th is officially recognized as International Friendship Day. We ran a survey among Snapchatters to see how they’re keeping their bonds strong while separated.
International Friendship Day was established by the United Nations to recognize the importance of friendship and mutual understanding between countries, cultures, and individuals. Hanging out with friends today looks very different than it used to—virtual dance parties, video chats, and socially-distanced walks have taken the place of typical get-togethers. While the way Snapchatters connect with one another has changed, their friendships are even more valuable than ever. 
Connecting Across Cultures
Photos and videos are a common language for friends of different backgrounds. People around the world (56%) love sending videos and photos to their friends because it helps them say what they can’t with words.1 Interacting with friends, whether in person or online, also leaves us feeling overwhelmingly positive emotions: “happy,” “loved,” and “supported” are the three most reported globally.2
Snapchatters in Japan (81%), Saudi Arabia (70%), and Mexico (65%) keep in touch with friends and family in other countries the most.3 Many have a sizable selection of people to talk to—over 1 in 5 Snapchatters in Indonesia (22%), 20% of Snapchatters in Saudi Arabia, and 19% of Snapchatters in Japan keep in touch with over 20 people in other countries on the app.4 Snapchatters in Norway (75%), Germany (72%), and the UK (71%) are more likely to keep their circles of communication smaller, and they reported staying in touch with one to five individuals.5 
Keeping Up With Life Changes
Daily life has changed quite a bit over the past few months, and Snapchatters are leaning on tech to stay in the loop with their buds. As more Snapchatters opted to stay inside, they’ve spent more time on their phones to stay connected with family and friends. Younger Snapchatters in particular are communicating via Snapchat, with teens in Canada (58%), the Netherlands (44%), Norway (66%), the UK (60%), Sweden (44%), and France (64%) using the platform more to close the virtual gap between real friends, family, and loved ones.6 Snapchatters in the Netherlands (50%), Norway (43%), and the UK (50%) have been texting more to keep in touch.7 In the US, the majority of Snapchatters (79%) have strengthened ties with text messages or chat services, while 75% prefer catching up over phone and video calls.8
Taking Friendships Online During Covid-19
When asked how their communication habits with friends have changed due to Covid-19, Snapchatters in the US (56%), UK (55%), Australia (55%), and United Arab Emirates (52%) said that they’re using technology more to keep in touch.9 Snapchatters in the UK (27%), US (26%), and Australia (22%) said they are communicating more often in general, whether that means chatting on the phone or shooting their pals a quick text.10 Meanwhile, Snapchatters in Sweden (26%), the Netherlands (25%), and Norway (25%) are meeting up in-person with socially-distanced get-togethers.11 Over in India, Snapchatters are being extra cautious—only 14% are gathering in person.12
With so much going on in the world, friendships are more important than ever. While pals remain physically separated, Snapchatters are checking in on one another and keeping their connections strong.

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1Source: 2019 Protein report, “Global Snapchat Friendship Report,” commissioned by Snap Inc.
2Source: 2019 Protein report, “Global Snapchat Friendship Report,” commissioned by Snap Inc.
3Source: Snap Inc. survey of JP, KSA, and MX Snapchat users April 29 - May 9, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “Do you have family/friends that you keep in touch with on Snapchat who live in other countries?” JP n=690, KSA n=892, MX n=888
4Source: Snap Inc. survey of IDN, KSA, and JP Snapchat users April 29 - May 9, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “How many family members/friends that live in other countries do you keep in touch with on Snapchat?” IDN n=558, KSA n=566, JP n=548
5Source: Snap Inc. survey of NO, UK, and DE Snapchat users April 29 - May 9, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “How many family members/friends that live in other countries do you keep in touch with on Snapchat?” NO n=523, UK n=523, DE n=544
6Source: Snap Inc. survey of NL and NO Snapchat users March 14 - March 17, 2020, CA Snapchat users March 15 - March 17, 2020, SE Snapchat users March 17 - March 21, 2020, FR Snapchat users March 17 - March 22, 2020, and UK Snapchat user March 20 - March 24, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: How has spending time / staying in touch with friends changed since the outbreak of the Coronavirus? NL n=4492, NO n=1210, CA n=1633, SE n=3727, FR n=1053, UK n=1252
7Source: Snap Inc. survey of NL and NO Snapchat users March 14 - March 17, 2020, and UK Snapchat user March 20 - March 24, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: How has spending time / staying in touch with friends changed since the outbreak of the Coronavirus? NL n=5906, NO n=1414, UK n=1531
8Source: Snap Inc. survey of US Snapchat users May 6 - 11, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Given recent events related to the virus, how are you staying connected with friends and family?"; n=828
9Source: Snap Inc. survey of UK Snapchat users July 04 - 08, 2020, US Snapchat users July 04 - 09, 2020, AU Snapchat users July 05 - 09, 2020, UAE Snapchat users July 09 - 12, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "In which of the following ways, if any, have your communication habits with friends changed during the Covid-19 pandemic?” UK n=575, US n=556, AU n=583, UAE n=952
10Source: Snap Inc. survey of UK Snapchat users July 04 - 08, 2020, US Snapchat users July 04 - 09, 2020, and AU Snapchat users July 05 - 09, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "In which of the following ways, if any, have your communication habits with friends changed during the Covid-19 pandemic?” UK n=575, US n=556, AU n=583
11Source: Snap Inc. survey of NO Snapchat users July 04 - 08, 2020, NL and SE Snapchat users July 04 - 09, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "In which of the following ways, if any, have your communication habits with friends changed during the Covid-19 pandemic?” NO n=553, NL n=505, SE n=651
12Source: Snap Inc. survey of IN Snapchat users July 04 - 09, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "In which of the following ways, if any, have your communication habits with friends changed during the Covid-19 pandemic?” IN n=415