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September 9, 2020
9/09/2020

How to Create a Retargeting Campaign on Snapchat

Retargeting is one of the first steps in optimizing your digital advertising campaigns - retargeting helps move potential customers from awareness, to consideration, and finally into the purchase phase of the buying journey. Running  reengagement campaigns is the best way to make the most of your digital ad spend, on any advertising platform. 
 
On Snapchat, you can retarget users using a number of different methods. Below we’ll highlight how retargeting on Snapchat works, a couple of retargeting tools on Snapchat, and the various audience types Snapchat has to offer to help you get started on your retargeting campaigns. 
 
How does retargeting work?
Retargeting campaigns remind people who’ve engaged with your business (visited your website, tapped on your ad, shopped with you before) of your products and services. On Snapchat, retargeting allows you to display relevant ads to Snapchatters who have browsed your website before, interacted with an existing ad on Snapchat, downloaded your app, or shopped with you in the past.  Retargeting is used as a tool to help drive customers through the buyer funnel, increase sales + conversions, build customer loyalty, and stay top of mind with your existing customer base.
 
To effectively retarget customers digitally, advertisers look at data and insights from their campaigns, understand who interacted with their business, and how to determine the best way to re-engage those users. Once they understand their audience insights, they’re able to set up retargeting campaigns to help convince past or potential customers to add a product to their cart, view a webpage, book a visit or engage with their app.
 
Retargeting on Snapchat
Retarget previous or interested customers
Reach customers who have interacted with your brand or business in the past using Snap Audience Match. Simply upload a customer list of emails, phone numbers or unique identifiers to create a Snap Audience Match audience and run ads.
 
Looking to drive app visits and re-engagement? Use Mobile App Custom Audiences in your campaigns to retarget Snapchatters who have already installed your app. Mobile App Custom Audiences are dynamically updating audiences generated from data from your app passed back to Snapchat from your Mobile Measurement Partner (MMP). 
 
Retarget Snapchatters who engaged with your campaigns on Snapchat
With Ad Engagement Audiences, you can retarget Snapchatters who have engaged with your Snapchat Ads in the past. Retarget Snapchatters who have swiped up on a Single Image or Video Ad, viewed a full Video Ad, opened a Story Ad, shared / saved a Lens or Filter, or were served a paid impression.
 
Retarget those who have visited your website using the Snap Pixel
The Snap Pixel is a piece of code that helps businesses measure the cross-device impact of their campaigns on Snapchat. The Snap Pixel gives you insight into how many Snapchatters take action on your website after seeing your ad on Snapchat. Implementing the Snap Pixel unlocks Pixel Custom Audiences, which allows you to retarget Snapchatters who have visited your website and boost online conversions.
To get started with the Snap Pixel, check out this blog, The Snap Pixel: How It Works and How to Install It.
 
Personalize your retargeting ads with Dynamic Ads
By leveraging catalogs, the Snap Pixel, or your Mobile Measurement Partner, Dynamic Ads allows all businesses to create an engaging, personalized shopping experience on Snapchat. Dynamic Ads help you reach potential customers by showing Snapchatters personalized ads, built directly from your product catalog. These ads are tailored to them based on their engagement with your site or app. 
To learn how to get started with Dynamic Ads, check out this blog, Dynamic Ads on Snapchat: How to Set Up Dynamic Ads.
 
Launch your retargeting campaigns on Snapchat
There are two ways to start launching your retargeting ads on Snapchat:
Instant Create
Use Snapchat’s Instant Create to create a single ad in minutes to drive website visits, app visits, app installs, or calls or texts to your business. Instant Create is a streamlined flow that leverages our most popular templates and simplified ad detail and bid options. For instructions on how to use Instant Create, check out this blog post: How to advertise on Snapchat with Instant Create.
 
Advanced Create
The Advanced Create workflow lets you create multiple ad sets with more enhanced targeting and bid goals. You can choose from all advertising objectives and bid goals, including the option to optimize towards users who are most likely to convert. For instructions on how to use Advanced Create, check out this blog post: How to promote on Snapchat with Advanced Create.
 
Advertising on Snapchat gives you access to millions of Snapchatters who are spending more and more time on the platform. Establishing a strong retargeting strategy will help you take your advertising campaigns to the next level and give you the most return on investment.

Begin your success story today!

Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.

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