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Holiday Shopping 2020: Snapchatters Seek Deals Around the Globe

Recent findings highlight what holiday shopping will look like this year for the Snapchat Generation around the globe.
Deals remain a constant this year
As the holiday season approaches, so do the deals that help shoppers save on gifts for their loved ones and their own shopping needs. On average, a quarter of Snapchatters across the globe like to shop when there are sales/deals to be had, mostly notably in Malaysia (31%) and KSA (26%).1 Globally, 75% of Snapchatters plan to take advantage of Black Friday this year,2 with conversations spiking around "Black Friday" and "Friday sales."3 Cyber Monday is more popular in the US where 43% say they plan to shop.4 The US also leads participation in Small Business Saturday, with 39% saying they plan to support this day,5 and the phrase "support small businesses" trending over the weekend.6 And while Small Business Saturday is really only observed in the US, there is strong global interest in supporting smaller or local brands over larger, national brands, particularly among Snapchatters in the US, Australia, Norway, India and Malaysia.7 Continuing the special shopping days around the globe, Singles Day is an unofficial Chinese holiday and shopping extravaganza which Snapchatters in the UAE (17%) and Saudi Arabia (10%) planned to take part in this year.8
Buying gifts is a big part of the holidays for a third of Snapchatters, especially those in the Netherlands (67%), Germany (60%), the UK (53%), and the US (52%).9 And while traditionally gifts may revolve around family members, approximately half of US and UK Snapchatters also purchase presents for their friends during the holiday season.10 With social distancing measures in effect around the world, Snapchatters will have to use their natural creativity to share thoughtful gifts and cheer this year.   
No surprise, mobile purchases are on the rise
Pandemic precautions have already caused Snapchat users to adjust their shopping behaviors and habits. One-third of Snapchatters globally report that they are making more purchases on their phones than they previously had, led by 52% in the UK, 50% in Indonesia, 48% in the Netherlands, and 46% in the US.11 Buying online is the preference in a majority of countries, especially in markets like Malaysia (72%), the UK (71%), and in the Netherlands (69%),12 and contactless pick-up and delivery has appealed to those in the Netherlands (44%), the UK (37%) and Malaysia (35%).13 Snapchatters have a number of favorite large retailers they like to buy from, including Nike, Amazon, Adidas, and Zara.14 
Input from friends is as important as ever 
The holiday shopping experience is inherently social for many Snapchatters. They often get their friends’ opinions before they buy things,15 and large numbers say that their friends rely on them when deciding what to buy or use, led by those in Brazil (80%), Italy (71%) and India (67%).16 Snapchatters in Italy (20%), Mexico (17%), and Japan (17%) report that they go shopping when something or someone inspires them.17 And Snapchat itself is a part of this inspiration, with those in the KSA and UAE the most likely to say that they have purchased something they have seen on Snapchat (17% and 10%, respectively).18 
Surefire ways to share holiday cheer
This year’s holiday season may look different than years past, but Snapchatters around the globe are ready to take advantage of special shopping events to score deals for family and friends. Mobile shopping and contactless pickup offer safe, socially distanced workarounds for holiday shopping already in effect by many Snapchat users around the globe. And while many are currently unable to see their friends in person, Snapchatters are still reaching out to friends for advice on what to buy or use. It’s safe to say that 2020 is the holiday season no one asked for, but Snapchatters around the globe are primed to shop, celebrate, and connect with loved ones nonetheless.

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1Snap Inc. survey of US, UK, AU, NL, NO, FR, DE, ES, IT, JP, MY, IN, ID, SA, UAE, BR, MX Snapchat users November 11 - 17, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Thinking about what gets you to shop, which of the following is most true for you."; US=499, UK=483, AU=507, NL=486, NO=554, FR= 603, DE=538, ES=270, IT=370, JP=98, MY=490, IN=353, ID=249, SA=490, UAE=479, BR=214, MX=239
2Snap Inc. survey of US, UK, UAE, SE, NO, NL, KW, SA, DE, FR, CA, AU Snapchat users May 23 - June 04, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Thinking ahead to this holiday season, in which of the following categories, if any, do you intend to buy a gift for yourself or others on Black Friday?"; US=1226, UK=1121, UAE=138, SE=1113, NO=1061, NL=980, KW=584, SA=1132, DE=859, FR=1757, CA=1328, AU=995
3Snap Inc. Global Internal Snapchat Caption and Search data, November 25-28, 2020
4Snap Inc. survey of US Snapchat users November 11 - 17, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of the following, if any, do you agree with?"; US=576
5Snap Inc. survey of US Snapchat users November 11 - 17, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of the following, if any, do you agree with?"; US=576
6Snap Inc. Global Internal Snapchat Caption and Search data, November 25-28, 2020
7Snap Inc. survey of US, AU, NO, IN, MY Snapchat users November 11 - 17, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of these two statements do you agree with more? I’d rather…"; US=537, AU=538, NO=563, IN=377, MY=499
8Snap Inc. survey of UAE, SA Snapchat users November 11 - 17, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of the following, if any, do you agree with?"; UAE=546, SA=547
9Snap Inc. survey of US, UK, AU, NL, NO, FR, DE, ES, IT, JP, MY, IN, ID, SA, UAE, BR, MX Snapchat users November 11 - 17, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of the following, if any, do you agree with?"; US=576, UK=539, AU=588, NL=554, NO=591, FR=667, DE=603, ES=312, IT=419, JP=110, MY=516, IN=408, ID=268, SA=547, UAE=546, BR=232, MX=268
10Snap Inc. survey of US, UK Snapchat users November 11 - 17, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of the following, if any, do you agree with?"; US=576, UK=539
11Snap Inc. survey of US, UK, AU, NL, NO, FR, DE, ES, IT, JP, MY, IN, ID, SA, UAE, BR, MX Snapchat users November 11 - 17, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of the following, if any, do you agree with?"; US=620, UK=586, AU=643, NL=599, NO=618, FR=763, DE=650, ES=331, IT=445, JP=118, MY=552, IN=455, ID=278, SA=589, UAE=577, BR=248, MX=298
12Snap Inc. survey of US, UK, AU, NL, NO, FR, DE, ES, IT, JP, MY, IN, ID, SA, UAE, BR, MX Snapchat users November 11 - 17, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of these two statements do you agree with more? These days I’m most likely to…"; US=603, UK=577, AU=628, NL=586, NO=608, FR=738, DE=632, ES=326, IT=438, JP=113, MY=539, IN=432, ID=273, SA=572, UAE=566, BR=244, MX=287
13Snap Inc. survey of UK, NL, MY Snapchat users November 11 - 17, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of the following, if any, do you agree with?"; UK=586, NL=599, MY=552
14Snap Inc. survey of US, UK, AU, NL, NO, FR, DE, ES, IT, JP, MY, IN, ID, SA, UAE, BR, MX Snapchat users November 11 - 17, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "My favorite store/brand/place/person to buy from is… Please fill in the blank with your favorite store/brand/place/person to buy from, and explain why."; US=451, UK=426, AU=460, NL=441, NO=460, FR=512, DE=411, ES=238, IT=296, JP=84, MY=419, IN=255, ID=206, SA=377, UAE=424, BR=172, MX=201
15Snap Inc. survey of US, UK, AU, NL, NO, FR, DE, ES, IT, JP, MY, IN, ID, SA, UAE, BR, MX Snapchat users November 11 - 17, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of the following, if any, do you agree with?"; US=620, UK=586, AU=643, NL=599, NO=571, FR=763, DE=650, ES=331, IT=397, JP=118, MY=552, IN=455, ID=278, SA=589, UAE=577, BR=248, MX=298
16Snap Inc. survey of US, UK, AU, NL, NO, FR, DE, ES, IT, JP, MY, IN, ID, SA, UAE, BR, MX Snapchat users November 11 - 17, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "How much do you agree with the following statement: My friends rely on me/my recommendations when deciding what to buy/use."; US=686, UK=670, AU=736, NL=667, NO=695, FR=886, DE=721, ES=382, IT=504, JP=143, MY=586, IN=513, ID=297, SA=660, UAE=638, BR=269, MX=326
17Snap Inc. survey of IT, MX, JP Snapchat users November 11 - 17, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Thinking about what gets you to shop, which of the following is most true for you."; IT=370, MX=239, JP=98
18Snap Inc. survey of SA, UAE Snapchat users November 11 - 17, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of the following, if any, do you agree with?"; SA=589, UAE=577