August 16, 2019
August 16, 2019

High Gear: What does the buyer journey look like for today’s auto consumer?

Download High Gear: How today’s car consumer navigates the auto buyer journey

Download the full report to see how else today’s shopper approaches their next auto purchase.

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12018 Car Buyer Journey, Autotrader & Kelley Bluebook
22017 Kantar Vermeer study commissioned by Snap Inc.
3Factual examined aggregated, normalized dealership visitation data from September 2017 - August 2018; visits to multi-brand dealerships count for all brands within the dealership
4Snap Inc. Internal U.S. Location Data; Snapchatters 13+; September 2018 - February 2019; visits to multi-brand dealerships count for all brands within the dealership
5Snap Inc. Foot Traffic Insights tool; December 2018 - March 2019