Handheld: Insights on the Evolution of Video [US]

A new study from The National Research Group commissioned by Snap Inc. outlines the evolution of video, trends in mobile content, and Snapchat’s role in entertaining today’s young consumers

Those who remember the early 1980s might recall running home from school or work to watch their favorite TV show. This kind of “appointment viewing” habit started to change as technology like the VCR in 1984, and later, DVDs in the early 2000s, gave consumers more choice over when and how they watched these shows. By the time the internet introduced streaming from Netflix, Hulu, and others in the 2010s, consumers could finally watch what they wanted, when they wanted.  

As the definition of TV becomes increasingly fluid, mobile has opened additional opportunities to provide viewers with high-quality content—where they want it, when they want it and how they want it. As of August 2018, mobile phones have become the dominant device for watching online video, 1 surpassing computers and other internet-connected devices.

2019 is shaping up to be an inflection point for video. It is forecasted that mobile will surpass traditional TV entirely as the medium attracting the most entertainment minutes in the US. 2

Additionally, time spent with mobile continues to increase. Adults spend close to an hour watching videos on mobile, each day. This habit continues to gain momentum, and time spent increased by 10% compared to the prior year. 2

Gen Z and Millennials lead this trend, spending nearly 5 hours per day on their smartphones. 3 Young people are watching more video content on mobile than ever before. Nearly two-thirds (65%) of Gen Z and Millennials say they have increased the amount of mobile video they watch over the past year. 4

Handheld: Insights on the Evolution of Video

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Julia Berk from Team Snapchat
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