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July 9, 2021
July 9, 2021

Get Certified in Snapchat Ads Manager Campaign Activation

Dive deeper into Ads Manager and Snapchat marketing best practices.
We’re excited to share our first-ever practice-based certification for Snap Focus — developed with you in mind! In this certification path, you’ll explore relevant industry examples and apply what you've learned with hands-on, practical exercises.

The Next Level of Focus Learning Is Here

This new certification, Snapchat Ads Manager Campaign Activation, offers the next level of learning with lessons on developing full-funnel media plans, gaining audience insights, and activating cross-channel measurements. 
Complete the practice exercises to gain a deeper understanding of the tools and workflows needed to plan, build, and launch successful campaigns on Snapchat.

Grow Your Skills with Self-Paced Courses

Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course certification path helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising. The five courses comprise the following learning objectives:
Drive Full-Funnel Results with Snapchat
Create a full-funnel media plan to achieve your campaign goals based on your budget, flighting, and audience.
Win Bids in the Auction
Given your budget, objective, and KPIs, specify delivery goals, budget caps, and bidding strategy to win bids in the auction.
Reach Your Audiences
Use Audience Insights to build audience segments, gather useful insights, and surface additional segments to grow reach.
Activate Cross-Channel Measurement
Implement the Snap Pixel, the Snap App ID, and the Conversions API to build action-based audience segments and track post-ad conversions on your website or app, or in store.
Launch a Split-Test Campaign
Test and scale the ad set with the best performing audiences, creatives, placements, and bid goals. Build a split-test campaign from start to publish on Ads Manager, then run the winning ad set.
Ready to take your Snapchat marketing to the next level? We can’t wait for you to benefit from everything our new certification has to offer. Get started today at Snap Focus!

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