Insights / October 2018

Retail Footprints: A Closer Look at Snapchatters Who Appreciate the Finer Things in Life

We’ve seen how Snapchatters shop at apparel and big box stores. Now, in our final piece of our location insights series for retail, we’re looking at Snapchatters who appreciate the finer things in life: luxury retail shoppers.

18-24 year-old Snapchatters show higher visitation to luxury retailers than any other age group.2 Overall luxury retail shoppers tend to visit twice a month on average, with Saturday being the day they browse luxury stores most.1 And fun fact: they’re 7% more likely to go toward the end of the month (after the 21st) than the beginning or middle of the month.1

Typically, before Snapchatters head to luxury retail stores, they can be found at airports or shopping for athletic apparel. Afterward, they can be found at fashion accessory stores or beauty & personal care spots, and steakhouses or nightclubs in the evenings — perhaps to show off the new items they’ve purchased.1

Compared to average Snapchatters, luxury shoppers have very specific preferences in other categories. When it comes to food & drink, luxury shoppers are more likely to be wine enthusiasts or vegan and organic foodies. They are also more likely to enjoy running or watching college football. As far as entertainment, luxury shoppers are more likely to tune into drama shows and films, and they’re more likely to be fans of world music compared to the average Snapchatter. Health, fitness, and the good life are important to them!3

As a luxury brand or retailer, it’s important to understand the preferences and behavioral patterns of your consumers. We’re here to help. Learn more about how to reach and convert shoppers who visit your brick-and-mortar locations, uncover rich consumer insights, and curate impactful marketing strategies that are informed by location technology with Snapchat’s Audience Insights.

— Ariana Battle from Team Snapchat

Download our Footprints one-sheet on luxury retail stores here

Note: The data and methodology that drive the following insights are consistent with our philosophy: help show Snapchatters content they care about while protecting their privacy. Our Foot Traffic Insights only consists of aggregate user data. Privacy has always been a priority at Snapchat. To learn more, visit our Privacy Center.

  1. Snap Inc. Internal U.S. Location Data; Snapchatters 13+; June 1, 2018 - July 31, 2018
  2. Snap Inc.’s defined age groups include 13-17, 18-24, 25-34, and 35+
  3. Snap Inc. Internal Audience Insights tool, U.S. Snapchat Lifestyle Category Data