Insights / October 2018

Retail Footprints: A Closer Look at Snapchat’s One-Stop Shoppers

The Footprints retail insights series continues! We’ve explored a week in the life of Snapchatters, as well as the behaviors of Snapchatters who visit apparel stores. Now, we’re looking at Snapchatters who prefer a one-stop shop for their everyday needs: big box shoppers.

While Snapchatters visit big box stores twice a month on average, they tend to hit the aisles most on Saturdays.1 When it comes to weekdays, 18-24 year-olds are more likely than any other age group2 to be in-store — but once the weekend rolls around, it’s 13-17 year-olds that browse the aisles most.1 Big box shoppers are also more likely to do their shopping in the middle of the month (from the 11th through the 20th of the month).1 They’re 8% more likely to visit big box stores on those days, compared to the beginning or end of the month.1

On days when Snapchatters head to big box stores, they are more likely to pregame with a bite to eat or some recreational shopping. We see them heading to American or Chinese restaurants, juice shops, sporting goods stores, or toy stores. Afterwards, they focus on self-care and healthy living — frequenting hair or nail salons, farmers markets, gyms, or yoga studios.1

Compared to average Snapchatters, big box shoppers are more likely to have certain hobbies. Some tend to be techies who are into gadgets, while others are really into rock music. Some big box shoppers are more likely to indulge in a good burger, and others are more likely to be into cycling. They’re also more likely than the average Snapchatter to be DIY-ers or cordcutters. 

As a big box retailer, it’s important to understand the preferences and behavioral patterns of your consumer. We’re here to help. Learn more about how to reach and convert shoppers who visit your brick-and-mortar locations, uncover rich consumer insights, and curate impactful marketing strategies that are informed by location technology with Snapchat’s Audience Insights.

— Ariana Battle from Team Snapchat

Download our Footprints one-sheet on big box stores here

Note: The data and methodology that drive the following insights are consistent with our philosophy: help show Snapchatters content they care about while protecting their privacy. Our Foot Traffic Insights only consists of aggregate user data. Privacy has always been a priority at Snapchat. To learn more, visit our Privacy Center.

  1. Snap Inc. Internal U.S. Location Data; Snapchatters 13+; June 1, 2018 - July 31, 2018
  2. Snap Inc.’s defined age groups include 13-17, 18-24, 25-34, and 35+
  3. Snap Inc. Internal Audience Insights tool, U.S. Snapchat Lifestyle Category Data