Insights / October 2018

Retail Footprints: A Closer Look at Snapchat’s Everyday Apparel Shoppers

The Snapchat Footprints series provides insights on where Snapchatters go, and the places they care about the most. Our debut post explored a week in the life of a Snapchatter. Now, we’ll take a closer look at how Snapchatters shop for everyday apparel, as well as when they’re likely to make these purchases.

While apparel shoppers visit eight times a month, on average, the most popular day they tend to visit apparel stores is Saturday.1 If we break down their visitation habits by age group, we see that 18-24 year olds shop more than any other age group2 from Sunday through Friday.1 That changes on Saturdays, however, as 13-17 year olds take the top spot for apparel store visitation.1 Across the board, apparel shoppers are 7% more likely to visit an apparel store toward the end of the month (after the 21st) than the beginning or middle.1

Before shopping for new clothes, apparel shoppers are food focused: they’re likely to visit burger joints, delis, or grocery stores. After making their apparel purchases, we see them running errands like visiting banks, car repair shops, florists, or hair salons. Apparel shoppers are also more likely to visit candy stores or chocolate shops after buying their clothes.1

When we take a look at Snapchatters that are apparel shoppers, we find that they have varying interests and affinities compared to the average Snapchatter. For example, apparel shoppers are more likely to be coffee lovers or into arts and culture. Apparel brands looking to reach their customers might want to consider reaching them at the following types of locations where they’re likely to indulge in their interests:3

As an apparel brand or retailer, it’s important to understand the preferences and behavioral patterns of your consumers. We’re here to help. Learn more about how to reach and convert shoppers who visit your brick-and-mortar locations, uncover rich consumer insights, and curate impactful marketing strategies informed by location technology with Snapchat’s Audience Insights.

— Ariana Battle from Team Snapchat

Download our Footprints one-sheet on apparel stores here

Note: The data and methodology that drive the following insights are consistent with our philosophy: help show Snapchatters content they care about while protecting their privacy. Our Foot Traffic Insights only consists of aggregate user data. Privacy has always been a priority at Snapchat. To learn more, visit our Privacy Center.

  1. Snap Inc. Internal U.S. Location Data; Snapchatters 13+; June 1, 2018 - July 31, 2018
  2. Snap Inc.’s defined age groups include 13-17, 18-24, 25-34, and 35+
  3. Snap Inc. Internal Audience Insights tool, U.S. Snapchat Lifestyle Category Data