We have seen early success with catalog-powered Shopping Lenses, which are designed to offer Snapchatters a way to seamlessly interact with, try on, and purchase multiple products in a single Lens.
Since January of last year, more than 250 million Snapchatters have engaged with AR shopping lenses more than 5 billion times1.
Catalogs are fundamental to commerce businesses, but they are also frequently an impersonal shopping experience. With Snap’s AR try-on technology and free-to-use Lens Web Builder, brands can make their products more personal by putting the shopper at the center of the experience. Personalization is built into AR try-on by design, and goal based bidding optimizations help ensure the right shopper sees your AR experience.
When it comes to AR try-on, Snap is tackling three pain points for retailers around product accuracy, sizing, and lack of personalized experiences. Shopping Lenses allow for personalization at scale, and improved ROI throughout the funnel through three technological breakthroughs: accurate size and scale, purpose-built shopping UI tied to catalogs, and a robust advertising stack for product-level optimizations.
Recent campaigns have shown that catalog-powered Shopping Lenses can drive improved performance throughout the funnel.
Consumers need to know what they see in AR looks accurate and realistic to what will land at their doorstep. Snap’s Truesize technology leverages Lidar depth cameras on phones to place the AR asset on the face, body, or world with accurate size and scale.
Skeidar developed catalog-powered Shopping lenses for users to experience different types of outdoor garden furniture in AR and ultimately make a purchase directly from the AR experience.
Their full-funnel multi-format approach utilized catalog–powered Shopping Lenses in the media mix to help Snapchatters gain confidence in their purchase decisions by being able to see how furniture looked in their space. As a result, this led to an increase in user intent, brand favorability, and return-on-ad-spend.
Catalog-powered Shopping Lenses are more efficient in driving Swipes for Retail and Beauty brands.
We have seen success in multiple markets for the Eyewear category.
With Snapchat's AR try-on Lens, Eyewa has further enhanced their customers' online experience by allowing them to try on their eyeglasses virtually before they buy. This time, on Snapchat.With Snapchat's AR try-on Lens, Eyewa has further enhanced their customers' online experience by allowing them to try on their eyeglasses virtually before they buy. This time, on Snapchat.
Powered by commerce catalogs, Catalog Powered Shopping Lens enables AR product visualization and try-on experiences that present multiple products from the same catalog in a single Lens making try-on experiences more fun, immersive and efficient.