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November 10, 2020
11/10/2020

5 Reasons to Advertise on Snapchat This Holiday Season

With parts of the world still dealing with the global pandemic, the holiday season in 2020 is set to be different than any other. However, amidst the waves of uncertainty, Snapchat remains a unique and special place for our community of Snapchatters to connect with friends and family, look for gift inspiration and actually shop. Snapchatters love the holiday season, and are already building their wish lists and finding cheerful inspiration on Snapchat.
From big brands to small and local businesses, marketers are leveraging Snapchat Ads to connect with this unique audience, build brand awareness and thrive during this unprecedented shopping season. Below, we’re highlighting 5 reasons why businesses of all sizes should be incorporating Snapchat into their Black Friday advertising, Cyber Monday advertising, and holiday marketing initiatives in 2020:
#1 Snapchatters use Snapchat for gift-giving inspiration
Our community of Snapchatters come to our app not only to connect with one another, but to find inspiration - especially during the gift giving season. In fact, 1 in 4 Snapchatters rely on Snapchat for gift-giving inspiration1, and 80% of Snapchatters plan their holiday gift-giving using Snapchat2. Most Snapchatters begin planning gift purchases and creating wishlists 2-3 months before Christmas3, which means they are well on their way. If you’re not reaching Snapchatters when they start shopping, you’re going to miss a key opportunity. Own the holiday season this year with Snapchat Ads, whether your goal is to drive online conversions on your website or app, boost eCommerce sales, or bring potential customers to your storefront or restaurant - Snapchat has the full-funnel solutions for your business.  
#2 This holiday season, the majority of purchases will be made online
Understanding this year’s new shopping landscape makes it clear why Snapchat is the go-to destination for holiday shopping in 2020. COVID-19 has not only affected the way people connect with one another, but it’s also further changed the way we shop - leveraging digital so much more. This year, 76% of Snapchatters say they’re planning to buy their holiday gifts online4, which is a significant increase compared to the 47% of Snapchatters who shopped online for holiday gifts in 20195
#3 Snapchatters spend more money during the holidays than non-Snapchatters 
Snapchatters feel the holidays are the best time of the year6  and believe that getting and receiving gifts is an essential part of the celebration7. Despite COVID-19 concerns, Snapchatters are planning to spend 147% more on gifts this year than non-Snapchatters8.
#4 Snapchatters are spending more time on their phones, specifically apps and mobile games
This holiday season 42% of Snapchatters hope to receive a new smartphone as a gift from their loved ones9. This comes as no surprise, as Snapchatters are spending more time on their phones, specifically on apps and games, as a result of COVID-1910. This holiday season, leverage the high-engagement moments on mobile, such as Cyber Week, Christmas and New Years to entice Snapchatters to download or revisit your app.
#5 Snapchatters are value-driven this holiday season and plan to support local businesses and shop small
With the impact of COVID-19 weighing heavily on our communities, Snapchatters are more value-driven when considering what gifts to buy their loved ones and feel supporting local businesses is a priority this holiday season11. 20% of Snapchatters are planning on buying from brands that are helping the community12. Additionally, gift cards will be an especially popular gift this year - 72% of Snapchatters plan to give gift cards to someone this holiday season13.
Snapchatters have massive purchasing power and are highly engaged throughout the holiday season. Whether you’re looking to drive sales online, promote your app, or bring potential customers to your storefront - Snapchat has the solutions to help you connect with this unique and valuable audience. Get started today!

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12020 Alter Agents study commissioned by Snap Inc. Base: Snapchatters (n=803). "When shopping for gifts during the holidays, which of the following online sources do you like to use for ideas or inspiration for gifts?"
22020 Alter Agents study commissioned by Snap Inc. Base: Snapchatters (n=803). “Which of the following do you do on Snapchat related to gifting?”
32020 Alter Agents study commissioned by Snap Inc.; Base: Snapchatters who celebrate Christmas (n=670). "When do you typically start shopping (e.g., thinking about, researching, and making your purchase) for gifts for these holidays?"
42020 Alter Agents study commissioned by Snap Inc. Base: Snapchatters (n=803). "Now, thinking about this upcoming holiday season (2020), where do you expect to make most of your purchases?"
52020 Alter Agents study commissioned by Snap Inc. Base: Snapchatters (n=803). "Thinking about your holiday shopping habits last year (2019), where did you make most of your purchases, in-store or online?"
62020 Alter Agents study commissioned by Snap Inc. Base: Snapchatters (n=803) Non-Snapchatters (n=201): “What are your attitudes about the holidays?”
72020 Alter Agents study commissioned by Snap Inc. Base: Snapchatters (n=803) Non-Snapchatters (n=201): “Now thinking about holiday gifts that are given to you, which of the following best describes how you feel?”
82020 Alter Agents study commissioned by Snap Inc. Base: Snapchatters (n=803) Non-Snapchatters (n=201): “Approximately how much do you plan on spending this holiday season?”
9Snap Inc. survey of US Snapchat users, May 23–27, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Q: Last question! Thinking about gifts you may receive during the holidays, do you hope to get a new smartphone this year?; 721 respondents.
10Source: Snap Inc. survey of US Snapchat users March 20 - March 23, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: Which of the following, if any, are you doing more since the outbreak of the COVID-19? n=1983
11Snap Inc. survey of US Snapchat users May 23 - 27, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: When it comes to choosing what brand to buy your holiday gifts from, what aspect of the brand matters most to you?; 1263 respondents
122020 Alter Agents study commissioned by Snap Inc. Base: Snapchatters (n=803). "How do you think that COVID-19 will affect your holiday gift-giving?"
132020 Alter Agents study commissioned by Snap Inc. Base: Snapchatters (n=803) . "What kinds of things do you intend to purchase and/or hope to receive as a gift? Buy as a gift for someone else."