Optimizing Your Ads

Get the Most Out of Your Snapchat Ads

The Snapchat audience is like no other. This is where you can find 75% of 13-34 year olds¹ with $4.4 trillion in global purchasing power.² Plus, Snapchatters are highly engaged and four times more influential than celebrities or influencers on their friends’ purchasing decisions.³ This generation is all about shopping online, and running Snapchat Ads is one of the best ways to reach them. Scroll for tips on how to convert Snapchatters to customers, or book a call with a Snapchat Ads Specialist to talk about your BigCommerce advertising needs.

Make Your Next Campaign Your Best Yet

Whether you’re launching a new product, want to make the most out of an important holiday or event, highlight a sale, or keep the momentum going during quieter times, Snapchat has all the tools to help you stretch your advertising budget further. Below you’ll find our proven tips to increase performance for all of your campaigns and find great success with Snapchat Ads.

ابدأوا حملتكم بأسرع وقت

إن بدأتم باكراً ستضمنون أسعاراً تنافسية وستنطلقون من قاعدة متينة تعتمدون عليها خلال فترة العروض.

حسّنوا من مزادكم

اختاروا عروض أسعار أعلى بضعفين أو 3 أضعاف من المزاد المقترح لتكون أسعاركم تنافسية وتصلوا إلى شرائح جمهور عالية الجودة في الوقت نفسه.

الصبر مفتاح الفرج

لتجنب التقلبات المفاجئة في الأداء التي تؤثر على مؤشرات الأداء الرئيسية اليومية، انتظروا ما بين 3 و5 أيام للقيام بتغييرات في الميزانية أو عرض الأسعار أو الاستهداف.

وسّعوا نطاق استهدافكم

حاولوا توسيع نطاق وصولكم كلما أمكن (على الأقل 1 أو 2 مليون) لتخفيض التكلفة وتحقيق نتائج يمكن تحسينها لا سيما عندما يكون عرض الأسعار للمرحلة الأخيرة من مسار التسويق التدريجي.

تجنّبوا تخالط شرائح الجمهور

اتّبعوا استراتيجية "تقليل عدد المجموعات الإعلانية وتكبير الميزانيات" لتمنحوا إعلاناتكم زخماً أقوى وتتجنبوا خروج ميزانيتكم من المزاد.

حاولوا تنويع أشكال الإعلانات والتصاميم

ضمن كل مجموعة إعلانية، استعينوا بعدة تصاميم، وتحديداً بين 2 و5 تصاميم واحرصوا على تنويع أشكال الإعلانات لتجنّب الملل السريع وتحسين التجربة وتوسيع نطاق الوصول ضمن كافة المراحل.

ركّزوا على عروضكم

إنه موسم التسوّق والكل يبحث عن أفضل العروض والتخفيضات. أعلنوا عن أفضل أسعاركم باكراً من خلال كافة أشكال إعلاناتكم.

أدخلوا تصاميم جديدة

جددوا تصاميمكم الإبداعية كل أسبوعين أو ثلاثة كي تحافظوا على الاهتمام وتتجنّبوا الرتابة الإبداعية.

Customize your Creative to Your Audience

Make sure your ad speaks to the audience you want to reach. For example, experiment with more playful creative for a younger age demographic. This could increase your ad performance.

Easily Create Your Campaign With These Simple Steps

Build Your Conversion Campaign

You’re now ready to create a fully optimized campaign on Snapchat. 

To get started, click on the Advanced Create option on the right side of the Create Ads page.

Target Your Ideal Customer

Campaign 1

Next, select Website Conversions as your campaign objective. Set your campaign launch date and the amount you’d like to spend. We recommend starting with at least $30, but increasing your budget can improve your results.

Design Impactful Ad Sets

  1. Under Demographics, make your selections for Age and Gender.

  2. Navigate to Delivery,set your ad Goal to any of the purchase-related options, and select Auto-Bid.

  3. To build a second Ad Set, use your Custom Audience (Pixel Page View).

  4. To build a third Ad Set, use your Custom Audience (Pixel Page View Lookalike).

  5. When choosing creative, we recommend video ads that are 5-10 seconds in length and 2-3 video ads per ad set.

  6. Move on to the second campaign.

Campaign 2

Select Catalog Sales as your campaign objective. Then set your launch date and the amount you’d like to spend. 

  1. Click on Prospecting under Product Audiences and set your bid type to Auto-Bid.

  2. Under Demographics, make your selections for Age and Gender.

  3. Navigate to Delivery and set your ad Goal to any of the purchase-related options.

  4. To build a second Ad Set, click on Retargeting under Product Audiences and set your bid type to Auto-Bid.

  5. Repeat Steps 2 and 3 above.

After you publish your ad, you can find your approval details on the Manage Ads page within 24 to 48 hours.

‫سناب شات يُساعد أعمالكم على النمو.‬

البدء

1

Snap Inc. internal data Q4 2022. Penetration calculated as MAU divided by 2021 population estimates, per United Nations World Population Prospects, 2022. Advertising data from eMarketer 2022 estimates, Oct. 2022.

2

2021 Global Cassandra Study commissioned by Snap Inc. | Base: Total N=27,006 respondents | Q: How much do you agree or disagree with each of the statements below? Completely/Somewhat Agree.

3

Snap Inc. survey of US Snapchat users June 16 - 19, 2020. Age and location data subject to restrictions. See [Audience Tool](https://businesshelp.snapchat.com/en-US/a/audience-size-tool) for details. Question: “Which of these types of people are most influential on you choosing products to buy or trying something new?“; 787 respondents.

1

Snap Inc. internal data Q4 2022. Penetration calculated as MAU divided by 2021 population estimates, per United Nations World Population Prospects, 2022. Advertising data from eMarketer 2022 estimates, Oct. 2022.

2

2021 Global Cassandra Study commissioned by Snap Inc. | Base: Total N=27,006 respondents | Q: How much do you agree or disagree with each of the statements below? Completely/Somewhat Agree.

3

Snap Inc. survey of US Snapchat users June 16 - 19, 2020. Age and location data subject to restrictions. See [Audience Tool](https://businesshelp.snapchat.com/en-US/a/audience-size-tool) for details. Question: “Which of these types of people are most influential on you choosing products to buy or trying something new?“; 787 respondents.