Seasonal Shopping Checklist
Get the Data Right
- Install your pixel and check your events are firing in the “Events Manager” tab
- Upload a custom audience based on your existing customers or audience
- Create a custom audience based on Page View events
- Create a custom audience based on your CRM list (Then create a lookalike)
Creative is Your Biggest Lever
Before launching your creative, check your ads against these 5 best practices!
- Keep Ads Short - Land your key message in 5 seconds
- Style Ads Like User Content - Make your videos look native to Snap
- Have a Clear Call To Action - Tell Snapchatters what you want to do after seeing the Ad
- Use Audio - Use audio to support your video content (80% of Snaps are played with Sound ON)
- Have a Hero Message - Have one clear point as to why Snapchatters should choose your business
Beat the competition, at the most competitive moments
- Broaden Your Targeting - Keep audience sizes >1M in as many ad sets as possible
- Bid Aggressively - Test target cost bidding, set your bid at 2-3X the recommendation for key dates
- Tell Snapchatters about Sales - Have any sales/offers front and centre in your ad copy
- Rotate Your Creative - Always test 2-3 creatives per Ad Set and rotate creatives every 2-3 weeks
- Be Patient - Allow 7-10 days for Ads to fully optimise!
Build a tried and tested campaign...