Why advertise on Snapchat?

Businesses of all sizes can advertise on Snapchat with as little as $5 a day. Our low daily minimum spend requirement means you can launch ads on Snapchat, learn how Snapchatters engage with your ads, and unlock a new audience without breaking the bank. 

Stay within your budget by setting daily budgets, lifetime budgets, and spend caps within your campaigns:

• Daily Budget: Average amount you are willing to spend on a specific ad set per day.

• Lifetime Budget: Amount you're willing to spend during the campaign's lifetime.

• Spend Caps: Overall limit on the amount of money your campaign or Ad Account can spend throughout its lifetime.

Ads Manager, Snapchat’s self-serve advertising platform, allows you to create ads, launch campaigns, monitor performance, and optimize towards your goals. Businesses and advertisers of all sizes can launch ads, test ad creative, build reports, and optimize towards their goals - all in one place. 

Within Ads Manager, you have two advertising flows to choose from: 

• Instant Create: Create an ad in less than 5 minutes to drive website visits, app installs, app visits, or to prompt Snapchatters to call or text your business.

• Advanced Create: Create multiple ad sets with more advanced targeting and bidding capabilities. You can also leverage the Snap Pixel to measure the impact of your campaigns and optimize towards your goals.

The Snap Pixel collects information on actions taken on your website, allowing you to measure campaign impact and optimize. Track conversions, build retargeting audiences, and optimize your campaigns to make the most of your advertising budget with the Snap Pixel. 

• Measure conversion events across devices: The Snap Pixel is best suited for your direct response goals, such as driving leads, subscriptions, or product sales. You can measure these goals beyond what happens during a single session, or on a single device.

• Optimize for conversion events: After implementing the Snap Pixel, measure conversion events, such as purchases that occur on your website, and optimize your campaigns towards those events.

• Re-engage Snapchatters: Re-target Snapchatters that have already taken an action on your website.

Optimize towards a specific action you want a Snapchatter to take, such as installing your app, watching a video, or completing a purchase. In order to bid on lower funnel goals, like Purchase or Sign-Up, you will need to unlock them by sending those events via the Snap Pixel. Once you reach 50 attributed purchases or sign-ups within a 7 day period you will unlock these goals.

You have a few options when it comes to bidding in Ads Manager. With Auto-Bidding, Snapchat will set your bid amount to automatically optimize towards conversions. With Target Cost, Snapchat will optimize towards your target CPA goals. With Minimum ROAS, Snapchat will optimize towards your target ROAS goals.

Connect with Snapchatters who are actively seeking the products and services your business offers with Snapchat’s robust targeting capabilities. 

location, age, gender, interests, demographics and more. 

Explore Snapchat’s advanced targeting capabilities to unlock more opportunities for your business:

• Upload customer lists and target those customers on Snapchat with Snap Audience Match. 

• Target Snapchatters similar to your existing customers with Lookalike Audiences. 

• Reach Snapchatters who have already engaged your app with Mobile App Custom Audiences.

• Reach Snapchatters who have already engaged with your website with Pixel Custom Audiences. 

• And more!

Snapchat Ads are full-screen, immersive and engaging ads that inspire action and drive results. Snapchat Ads make your brand or business a part of Snapchatters' everyday conversations.

• Make an instant impact: Never compete for a viewer's attention with other content with full-screen mobile ads.

• Take part in Snapchatters’ conversations: Become a part of everyday conversations in a way that’s non-intrusive and deeply engaging.

• Showcase a series of products: Snapchat provides you with shoppable ad formats that showcase your products, services, or the experiences you sell online.

Snapchat’s Ads Manager dashboard shows everything you need to know, all in real-time. View performance metrics, customize your views, download your reports, and take action on your Snapchat Ads in the Manage Ads section within Ads Manager. Create saved and shared reporting views to optimize your reporting and collaborate with your team. 

• Get delivery and engagement metrics such as impressions, swipe ups, installs, and more. 

• Measure website conversions with the Snap Pixel. 

• Measure app installs, app visits, and in-app events by working with a mobile-measurement partner. 

• Use Audience Insights to learn more about your target audience and unlock targetable segments to grow your reach.

Set up the Snap Pixel to track actions taken on your website, use one of Snapchat’s made-for-commerce ad formats such as Collection Ads or Dynamic Product Ads, and unlock goal-based bidding to optimize towards Website Conversions.

Use App Install attachments to prompt Snapchatters to swipe up and download your app, and re-engage existing users of your app by Deep Linking.

Use Promote Local Place as your advertising objective within Ads Manager to encourage Snapchatters to visit your storefront, restaurant or cafe.