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Business

Snapchat Ad specs

Use this spec guide for image dimensions, file sizes and character limits.

Single Image or Video Ads

Full-screen ads that appear in-between Stories

Single Image or Video Ad requirements
  • File type: .mp4, .mov, .jpg, or .png
  • Aspect ratio: 9:16
  • Resolution: 1080px x 1920px
  • Length: 3-180 seconds
  • Attachments: Website, app, long form video or AR Lens
Brand, headline, and calls-to-action
  • Brand: Up to 25 characters with spaces 
  • Headline: Up to 34 characters with spaces
  • Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad


Collection Ads

Full-screen, shoppable ads that showcase a series of products and
appear in-between Stories

Collection Ad requirements
  • File type: mp4, .mov, .jpg, or .png
  • Aspect Ratio: 9:16
  • Resolution: 1080px x 1920px
  • Length: 3-180 seconds
  • Attachments: Website, app, long form video or Lens
Brand, headline, and calls-to-action
  • Brand: Up to 25 characters with spaces 
  • Headline: Up to 34 characters with spaces
  • Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Thumbnail image requirements
  • File type: .jpg or .png (static image only)
  • Resolution: 160px x 160px
  • Each thumbnail image requires a URL
  • URLs can be used multiple times

Story Ads

3-20 Single Image or Video Ads, delivered in between Content or through a branded tile in Snapchat’s Discover section.

Story Ad requirements
  • File type: mp4, .mov, .jpg, or .png
  • Aspect ratio: 9:16 
  • Resolution: 1080px x 1920px
  • Length: 3-180 seconds
  • Attachments: Website, app, long form video or Lens
Brand, headline, and calls-to-action
  • Brand: Up to 25 characters with spaces 
  • Headline: Up to 34 characters with spaces
  • Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Tile asset deliverables for Discover section
  • Logo:
    • File type: .png
    • Resolution: 993px x 284px 
  • Image:
    • File type: .png
    • Resolution: 360px x 600px
  • Story title: Up to 55 characters with spaces

Lens AR Experiences

Branded augmented reality experiences that appear within the Snapchat camera

Lens branding guidelines
  • Visible logo or brand name required on Face and World Lenses
  • Avoid placing the brand logo where it may be obscured by UI elements or the carousel on the bottom of the screen
  • The recommended logo placement is on the top left or top right under the UI elements
  • Snapchat adds a 'SPONSORED' slug to the creative. This appears for only 2 seconds and doesn't show in users' Snaps
  • With Lens Web Builder anyone can create an AR experience in minutes using hundreds of our free objects and animations.

Filters

Branded filter overlays that Snapchatters can apply after taking a Snap, whether it’s an image or video

Filter requirements
  • File type: .png
  • Resolution: 1080px x 2340px 
  • Mandatory text, logos and legal disclaimers may not be placed within 310px of the top or bottom of the canvas
  • Visible brand logo or brand name

Commercials

Videos that are non-skippable for six seconds but can be up to three minutes long. Commercials appear within Snapchat’s Curated Content and games

Commercial requirements
  • File type: .mp4 or .mov (H.264 encoded)
  • Aspect ratio: 9:16
  • Resolution: 1080px x 1920px
  • Length: 3-180 seconds
  • Attachments: Website, long form video, or AR Lens

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