How to Create Lookalike Audiences
Lookalike Audiences allow you to reach Snapchatters with similar characteristics to your existing customer base.
Follow the steps below to build your Lookalike Audience:
- Use the global navigation in the top left corner of Ads Manager to click the “Audiences” option.
- Select “Get Started” in the middle of the screen and choose “Lookalike Audience” from the dropdown list.
- Select the Seed Audience you want to use. Then, select what Lookalike type you want to create from the three options (Similarity, Balanced, and Reach).
- Choose an Audience Name and hit the “Create” button.
Pro Tip: You need a SAM, Pixel, Third Party, or Ad Engagement Audience in order to create a Lookalike Audience.