Zutobi Improved Performance After CAPI Implementation

Zutobi is an easy and affordable online Driver Education resource that teaches new drivers everything there is about driving and driver safety. Zutobi wants to create the BEST driver’s education program in the world and ensure anyone can afford it. They want everyone to be safe on the roads, and the best way to do that is to make sure that everyone has access to quality driver’s education. Zutobi is an international driver’s education company with courses in the United States, United Kingdom, Sweden, Australia, France, and Germany. Our courses are tailored to the specific traffic laws and regulations in each country and/or state.

Zutobi are advertising on Snap alway on to drive app installs and sales for their company and by utilizing multi format delivery and implementing conversion API we managed to improve ROAS and CPP significantly compared to the industry average and other platforms. This CAPI implementation together with an alway on multi-format approach has impressive results for Zutobi.

Overall and most importantly, after implementing CAPI we managed to improve ROAS by 216,7%¹ and a greater CPP compared to other platforms (-67,8% CPP drop)². All in all, an extremely successful partnership that proves the value of advertising on Snap.