Business

Over Half a Billion Impressions in a 1 Day Activation for Saudi Tourism Authority

503M

total impressions

10+ years

worth of playtime on the Lens

20%

share rate on the filter
The Story

Saudi Tourism Authority partnered with Snapchat to create a tool for the Snapchatters in Saudi to bond, celebrate and engage in Saudi Arabia’s founding day. The creative execution was focused on augmenting the authentic & traditional Saudi outfit combined with a static filter to apply on users’ captured moments.
The Solution
A unique augmented reality experience activated nationally that gave Snapchatters in Saudi the opportunity to dress up in traditional authentic clothes, in addition to a National Filter to help users celebrate and share their national pride with their friends and families.
The Results
The National AR Lens and National Filter, which ran for 1 day, managed to reach almost 15 Million Snapchat users, 503 million in total impressions,1 and 10 years and 9 months worth of playtime.2 In addition, the share rate of the filter was over 20%.3
These results are a first in MENA, creating a new record of 1 day engagements for 1 activation on the Snapchat platform.

سناب شات يُساعد أعمالكم على النمو.

1Snap Inc. internal data February 22, 2022
2Snap Inc. internal data February 22, 2022
3Snap Inc. internal data February 22, 2022