احصلوا على قسيمة إعلانات مجانية بقيمة 75 دولاراً أمريكياً مكافأة لكم عندما تنفقون 50 دولاراً. ابدأوا بالإعلان
Milka Boosts Ad Recall with a Memorable AR Easter Egg Hunt
Milka Boosts Ad Recall with a Memorable AR Easter Egg Hunt
4.3M
4.3M
reach among 18-50 year olds
reach among 18-50 year olds
+11 points
+11 points
lift on Ad Recall (overall campaign)
lift on Ad Recall (overall campaign)
+32 points
+32 points
lift in ad recall among users exposed to the AR Lens experience
lift in ad recall among users exposed to the AR Lens experience
18 seconds
18 seconds
average AR Lens playtime
average AR Lens playtime
The Story
Milka is a well-known brand of chocolate in France. The brand seized the opportunity of Easter, a key moment for the brand, but also a moment where it is strongly challenged by competitor brands, to highlight their famous range of chocolate products (eggs, bunnies…) and stay in people’s mind as a part of this tentpole event.
The Solution
Milka teamed up with AR studio Busterwood and media agency KR Wavemaker to leverage a multi-formats campaign made up of multiple formats: Snap Ads to AR, Commercials, and Face & World AR Lenses. With the AR Lens, Milka wanted to engage the 18-50 yo audience on Snapchat with an innovate AR virtual egg hunt.
The Result
In total, the campaign reached 4,3M people1 and the Lens generated a high engagement with more than 18” of playtime per user on average.3
Beyond the media KPIs, the campaign mainly generated strong ad recall with exposed users. Overall, the campaign registered a +11 points lift...but when focusing on people exposed to the Lens format only, the lift skyrocketed to +32 points!2
“Easter is a key momentum on the chocolate market, and Milka had to make a difference. Snapchat and its AR technology was a no-brainer-choice, as we successfully stand out in this crowded period of year and strongly engaged with our consumer with a unique virtual experience.”
- Pauline Ollivier Lamandé - Media Manager Mondelez International
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1Snap Inc. internal data March 7, 2021 - April 4, 2021
2Snap Inc. brand lift survey of 866 Snapchat users March 7, 2021 - April 4, 2021 Control n= 414 exposed n=452
3Data from Snap Ads Manager as of March 7, 2021 - April 4, 2024