لمساعدتكم على الانطلاق في إعلانات سناب شات، سنقدم لكم قسيمة إعلانات بقيمة 75 دولاراً أمريكياً لدى إنفاقكم 50 دولاراً. ابدأوا بالإعلان
4.3m Snapchatters get an appetite for Lustucru Sélection
4.3m Snapchatters get an appetite for Lustucru Sélection
+13 points
+13 points
lift in association with the message "Tastes irresistible" among users exposed to multiple formats.
lift in association with the message "Tastes irresistible" among users exposed to multiple formats.
+22 points
+22 points
lift in ad awarness
lift in ad awarness
12.2M
12.2M
completed videos
completed videos
4.3M
4.3M
people aged 18-30 yo exposed to the campaign
people aged 18-30 yo exposed to the campaign
The Story
Lustucru is the leading brand in the French pasta market. For the launch of its new product, "Gnocchi Roll à Poêler", the brand wanted to address a wide audience of Generation Z and people aged 18-30 with a large-scale campaign on TV and Snap.
The Solution
For this campaign, the brand had only one piece of content: a 20-second video advert produced for television.
The first challenge was to transform this into snackable content for Snap. With the agency The Source Snapchat came up with a campaign consisting of six 6-second videos: three Snap Ads that could be shown between friends' stories and three commercials, the non-skippable videos that appear in the 'Discover' tab.
The Results
In the three weeks of the campaign, 12.2m video views were completed³, reaching over 4.3m young people aged 18-30⁴. Its impact was particularly marked in terms of memorization, which rose by 22 points for the brand² and by 13 points for Lustucru being associated with the message "Tastes irresistible" among people exposed to multiple formats (commercials and Snap ads)¹.
“The campaign was a success thanks to the power of Snapchat with our target audience and thanks to the ability to adapt content to the platform’s codes.”
Benjamin de Valicourt - Chef de Produit Gnocchi à Poêler
سناب شات يُساعد أعمالكم على النمو.
سناب شات يُساعد أعمالكم على النمو.
1Source : Kantar brand lift survey of 903 Snapchat users March 4, 2022 - March 28, 2022. Control n= 444 exposed n=459
2Source : Kantar brand lift survey of 903 Snapchat users March 4, 2022 - March 28, 2022. Control n= 444 exposed n=459
3Source: Snap Ads Manager, March 02 - March 25, 2022
4Source: Snap Inc. internal data March 02 - March 25, 2022