The Landmark Group is one of the largest retail and hospitality organizations in the Middle East, Africa and India. Delivering omnichannel shopping experiences that extend through apps, websites and stores is a crucial strategy for Landmark.
For their Centrepoint concept in KSA, Landmark finds that a significant proportion of their customers engage, discover and research products on mobile before ultimately purchasing in-store. Looking to expand on their immersive omnichannel shopping experiences, Centrepoint partnered with Snapchat to reach Snapchat’s unique community using Dynamic Ads.
Working with ForwardPMX and Snapchat Certified Partner StitcherAds, Centrepoint leveraged Snapchat’s Dynamic Ads to drive in-store sales. Snapchatters were shown products from the Centrepoint Catalog before Installing the app where they could continue browsing and researching products, make an in app purchase or retrieve product details when shopping in-store.
Using the Centrepoint product feed, ForwardPMX leveraged the StitcherAds platform to enhance and customize their Dynamic Ads creatives resulting in a seamless product experience for Centrepoint's customers. They also used the StitcherAds platform to process the daily in-store transaction data for 74 stores leveraging the Snapchat Conversions API. This allowed Centrepoint to attribute in-store sales to Snapchatters that had engaged with their Snapchat campaigns.
Snapchat Dynamic Ads helped Centrepoint achieve 36% higher in-store ROAS as well as a 270% higher average in-store value compared to the next best performing social channel1. Dynamic Ads also drove a more efficient CPM - 76% lower than other platforms1. The campaign also resulted in very strong in-app purchases and ROAS.