Courir boosts the Google Analytics performances of its acquisition campaigns on Snapchat with the 7/0 optimisation window feature

Courir is one of the biggest sneakers retailer with around 320 stores all over Europe, of which 258 in France.

But it’s not just about physical stores; Courir is also an e-commerce giant and has strong ambitions to remain a leader both online and offline. 

In order to do so, they need to rightfully measure the performances of all their different acquisition channels. Courir is using a tool called Smart-copilot to aggregate these results and also closely monitors the performances on custom attribution models. 

Both tools are based on a clicks-centric approach and thus require the adequate optimization to reach the right user at the right time.

Considering the click-centric approach to measure Snapchat’s performances and to ensure the best possible attribution, Courir has been among the very first brands in the world to try the new optimization window.

In partnership with their agency Keyade, they launched an A/B test (1) to measure the difference between both options.

Coupled with the Dynamic Product Ads format, it offered a personalized shopping experience to the user.

Compared with the 28 day post clic / 1 day post-view optimization for a similar campaign, the results on Google Analytics were more aligned with Courir’s objectives.

ROAS is +43% for the 7/0 optimization window campaign versus the 28/1 optimization window campaign (2)

CPA is -29% for the 7/0 optimization window campaign versus the 28/1 optimization window campaign (2)

Cost per session is -38% for the 7/0 optimization window campaign versus the 28/1 optimization window campaign (2)