Brümate achieves 10x ROAS on Snapchat

BrüMate has become one of the fastest growing companies for selling drink accessories that keep beverages at the perfect temperature. They partnered with Snapchat to engage with customers using a full-funnel suite of Snap ad formats. BrüMate was able to quickly scale in Q2 driven by the 10x ROAS increase in Snap’s prospecting campaign from Q1 to Q2 2020. ¹

BrüMate utilized goal-ased bidding and optimized towards driving online purchases. With a target cost bidding strategy, BrüMate was able to drive 84% decrease in cost per purchase on their prospecting campaign from Q1 2020 to Q2 2020 ¹. In addition to their prospecting efforts, BrüMate also leveraged Snap’s new Dynamic Ad format that drove a 16x return on ad spend during their Dynamic Ad Q2 2020 campaign ¹.