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Business

Back to School 2022 | Resource Center

Snap to School is in Session

The how, where, and what of back-to-school shopping has changed… and it’s gotten harder to predict what it will look like each year. Learn everything you need to ace back to school on Snapchat.

Snap to School is now in session.

Snap to School Study Hall

If back to school no longer looks like it once did, what does it look like?

Connect with our unparalleled student and parent audience

Back-to-school shopping has changed. Learn everything you need to ace back to school on Snapchat.

Snapchatters spend 1.4x more than Non-Snapchatters.¹

Snapchatters share more back-to-school moments than non-Snapchatters.

Keep your brand top of mind from inspiration to purchase

In the months before school starts, Snapchatters are looking for brands that will help them feel confident going into the new year. They’re asking their friends and parents for advice, and finding out about great deals through word of mouth. This the most important time for you to show up meaningfully and often.

98% of Snapchatter students³ and 99% of Snapchatter parents⁴ research back-to-school products.

A change of routine is hard enough - shoppers want back to school shopping to be easy and convenient. Snapchat provides a seamless experience for them to see it, like it, and then buy it — all from our app.

Last back to school season, Snapchatters who were exposed to both an AR Lens and a Snap Ad drove 100% higher landing page and add-to-cart rates vs. users who only saw a Snap Ad.⁵

Snapping their new back-to-school outfits and gear is embedded into Snapchatters’ daily routines. More sharing doesn’t just mean more consistent engagement, it means more opportunities for brands to break through the noise and own the conversation.

Snapchat is the #1 platform for sharing purchases they love or when shopping.⁶

Take shoppers from “this looks good” to “this looks good on me” or “this looks good in here.”

Drive conversion with seamless try-on

Augmented Reality (AR) on Snapchat not only gives consumers a new way to discover and try products, it also offers brands seamless and immersive ways to connect with shoppers — solving the friction both face.

Snapchatter students are

2.0x more

likely to use AR try-on for back-to-school shopping than non-Snapchatters.⁷

74%

of Snapchatter parents say they used AR for their back-to-school shopping last year, or plan to do so this year.⁸

Create a virtual storefront

Let your audience walk through your store from the comfort of their own home. A virtual storefront is your brand’s one-stop back-to-school shop where engaged Snapchatter students and parents alike can go to discover and share your products.

In KSA, AR on Snapchat is

1.2x more immersive

than AR on Facebook, Instagram and Tiktok.⁹

Join the back-to-school hype

Be part of every back-to-school moment — from preparation through the first day of school — by creating brand experiences in the camera that allow Snapchatters to express their excitement and anticipation for the school year ahead.

95%

of Snapchatter parents like to talk to their friends about what they’ve bought for back to school (compared to 74% of non-Snapchatters).¹⁰

Create a Brand Profile

Let Snapchatters try out your AR Lenses — even after your campaign is over. Public Profiles for Businesses provide one central location for consumers to check out your Lenses, content, and products. In essence, it's your brand’s digital flagship store — one that exists in perpetuity for shoppers to come back and be inspired time and time again. It is an invaluable addition to your paid digital strategy.

Snap to School MENA 2022

School is back in session at Snap!

Tune in to learn everything you need to ace the season. Get the latest UAE and KSA consumer insights on back to school, and check out how AR can augment your campaigns even further. You will also go through the principles of owning the planning phase in this ever-changing landscape ,where the season is only shifting earlier every year.

Watch video

¹2021 empatiX Consulting study commissioned by Snap Inc. “In which of the following categories did you make a purchase for back-to-school this year? Please think about the purchases you made and that your parents/family made for you.” and “How much did you spend within each category for back-to-school this year? Select the range that fits with your best estimate for each category.” Base: Snapchatter Students (n=365), Non-Snapchatter Students (n=67)

³2021 empatiX Consulting study commissioned by Snap Inc. “How much do you do each of the following when it comes to back-to-school shopping?” Base: Snapchatter Students (n=365), Non-Snapchatter Students (n=67)

⁴2021 empatiX Consulting study commissioned by Snap Inc. “How much do you do each of the following when it comes to back-to-school shopping?” Base: Snapchatter Parents (n=164), Non-Snapchatter Parents (n=63)

⁵Snap Inc. internal data Sept. 1–30, 2021.

⁶2022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Snapchatters N = 8,100, Non-Snapchatters N = 9,216 | Q: Which of the following moments do you enjoy sharing or celebrating on each app? (NET: When I’ve bought something I love, When I’m shopping)

⁷2021 empatiX Consulting study commissioned by Snap Inc. “Please indicate your use of each of the following for back to school shopping.” Base: Snapchatter Students (n=365), Non-Snapchatter Students (n=67); “Which of the following, if any, do you like to do?” Base: Snapchatter Students (n=365), Non-Snapchatter Students (n=67)

⁸2021 empatiX Consulting study commissioned by Snap Inc. “Please indicate your use of each of the following for back to school shopping.” Base: Snapchatter Parents (n=164), Non-Snapchatter Parents (n=63); “Which of the following, if any, do you like to do?” Base: Snapchatter Parents (n=164), Non-Snapchatter Parents (n=62)

⁹Alter Agents research commissioned by Snap, Inc. 2021.

¹⁰2021 empatiX Consulting study commissioned by Snap Inc. “When do you begin to do each of the following for back-to-school shopping?” and “How much, if at all, do you agree or disagree with the following statements.” Base: Snapchatter Students (n=164), Non-Snapchatter Students (n=63)

²2021 empatiX Consulting study commissioned by Snap Inc. “How much, if at all, do you agree or disagree with the following statements?” Base: Snapchatter Students (n=365), Non-Snapchatter Students (n=67); “Which of the following, if any, do you like to do?” Base: Snapchatter Students (n=365), Non-Snapchatter Students (n=67)