Advertising on Snapchat

Snapchat Ads work for all advertisers, from global brands to small and medium businesses.
  • Engaged Audience: Reach a highly engaged audience of 306 million daily active users.¹
  • Easily Optimize Campaigns: Use the Snap Pixel and goal-based bidding to optimize your ad campaigns.
  • Analyze Results in Real-Time: Gain insights from Snapchat's Ads Manager, our self-service platform where you can easily test, analyze, and optimize campaigns.

Why Advertise on Snapchat?

Create a single ad in minutes or launch full-funnel advertising campaigns on any budget, all within Snapchat’s self-service platform, Ads Manager.

Get Started With Just $5
Advertise on Snapchat for $5 a day. Create a budget that works for you by setting daily and lifetime budgets, and spend caps within your campaigns.
Advanced Targeting Capabilities
Reach a highly engaged audience of 306 million daily active users.1 Target the Snapchat Generation based on their interests, behaviors, location, and more. Connect with the people who are driving new shopping behaviors.
Easily Measure Campaign Performance
Get actionable insights in real time, all in one centralized dashboard. Track online conversions, optimize your campaigns, and build retargeting audiences with the Snap Pixel. 
Multiple Bidding Strategies
Once you’ve unlocked goal-based bidding, you can optimize your budget towards your desired Snapchatter actions, such as installing your app or completing a purchase.

Meet Your Objectives

Choose a campaign objective and optimize towards the events that matter most for your business.


Increase awareness of your brand, app, products, or business location.
  • Introduce customers to your brand
  • Announce new products or launches
  • Drive foot traffic to your local storefront


Help potential customers learn more about your brand, app, or products.
  • Generate new leads
  • Get Snapchatters to view your videos
  • Drive traffic to your website or app
  • Drive new app installs


Automate product sales and drive desired website and app actions.
  • Increase sales using your product catalog
  • Drive specific actions on your website or app with Snapchat’s goal-based bidding

Impactful Ad Formats

Snapchat Ads are full-screen, immersive and engaging ads that inspire action and drive results.

Single Image or Video Ads

Make an instant impact.
Single Image or Video Ads are full screen ads that can be used for many objectives. Simply add an attachment and enable Snapchatters to swipe up and take action. Learn more

Story Ads

Reach Snapchatters with a series of ads.
Reach Snapchatters with a series of 3-20 Single Image or Video Ads, delivered in between Content or through a branded tile in Snapchat’s Discover section. Learn more

Collection Ads

Showcase a series of products.
Collection Ads appear in Stories, and showcase a series of products, giving Snapchatters a tappable way to browse. Learn more

Dynamic Product Ads

Personalize ads for your customers.
By leveraging catalogs, the Snap Pixel, or your Mobile Measurement Partner, we can automate ad creation, while optimizing towards actions that matter most to your business, like driving purchases online or in app. Learn more

Filter Ads

Take part in Snapchatters’ conversations.
Filters are artistic overlays that appear after you take a Snap and swipe left or right. Take part in Snapchatters' conversations as they visit neighborhoods, parks, restaurants, shops, and during key holidays. Learn more

AR Lens Experiences

Create interactive moments that leave a lasting impression.
AR Lenses are a powerful and memorable way to connect with consumers using augmented reality. Create memorable, interactive moments that Snapchatters can play with and send to friends. Learn more

Advanced Targeting Capabilities

Our precise targeting tools get your ads in front of the people you care about most. Target Snapchatters by location, demographics, interests, devices and more. Explore Snapchat’s advanced targeting capabilities to unlock more opportunities for your business:

Custom Audiences

Upload customer lists to re-engage and target past customers using emails, phone numbers or device IDs.
Reach a highly targeted group with third-party custom audiences. 

Lookalike Audiences

Use Snapchat's Lookalike Audiences to identify Snapchat users that are similar to your existing customer base and expand your reach.


Retarget Snapchatters who have visited your website, previously engaged with your Snapchat Ads, or have installed your app.

One Centralized Dashboard With Real-Time Reporting

In Snapchat Ads Manager, you can launch ads, test creative, build reports, and optimize towards your goals.

Manage Ads: Use the default view of Ads Manager to see performance and metrics for all of your ad accounts.
Reports: Create and schedule reports to track campaign performance and optimize results. 
Campaign Lab: Discover effective strategies and maximize return with features like Split Testing.
Measure Online Conversion Events With the Snap Pixel: Measure conversion events across devices, optimize bids for conversion events, and re-engage Snapchatters. Learn more about the Snap Pixel.
Measure App Installs, App Visits, and In-App Events: Track app installs and app engagement in Ads Manager by working with an approved mobile measurement partner (MMP). See the full list of approved MMPs.

Success on Snapchat

See how businesses like yours are finding success on Snapchat.

Rock 'Em Socks

5.5X increase in product sales
40% increase in ROAS compared to other platforms

Simple and Advanced Campaign Setup Options

Within Ads Manager, you have two advertising options to choose from to get started.  

Instant Create
Create an ad in less than 5 minutes to start driving traffic to your site right away.
Advanced Create
Create multiple ad sets with more advanced targeting and bidding capabilities. You can also leverage the Snap Pixel to measure the impact of your campaigns and optimize towards your goals.

Grow your small, medium or large business with Snapchat today.

1Snap Inc. internal data Q3 2021. See Snap Inc. public filings with the SEC.