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Why Advertise on Snapchat?

  • Reach an Engaged Audience: Reach the community that's driving change and grow your business with the Snapchat Generation.
  • Make an Instant Impact: Snapchat Ads are full-screen, immersive, and engaging ads that inspire action.
  • Drive Results: Snapchat Ads are tailored to your advertising needs and business goals.

Reach an Engaged Audience

Get your business noticed by your future customers.

  • On average, 306 million people use Snapchat every day.1
  • Snapchat reaches 75% of millennials and Gen Z.2
  • On average, Snapchatters spend over 30 minutes on Snapchat every day.3
The Snapchat Generation represents a new kind of shopper, one willing to immerse themselves in stories and experiences, and use the latest tech to their advantage.

Snapchat Has Full-Funnel Solutions for All Business Types and Sizes

From big and emerging brands, to small and medium sized businesses, Snapchat Ads are tailored to your advertising needs and business goals.

Advanced Targeting Capabilities

Connect with Snapchatters who are actively seeking the products and services your business offers with Snapchat’s robust targeting capabilities. 
Target by: location, demographics, interests, and devices. 
Easily create custom audiences: 
  • Snap Audience Match: Upload customer lists and target those customers on Snapchat.
  • Lookalike Audiences: Target Snapchatters similar to your existing customers.
  • Mobile App Custom Audiences: Reach Snapchatters who have already engaged with your app.
  • Pixel Custom Audiences: Reach Snapchatters who have already engaged with your website.
  • And more!

Start Advertising With Just $5 a Day

Starting with just $5 a day, you can launch ads, learn how Snapchatters engage with your ads, and unlock a new audience without breaking the bank. 
Stay within your budget by setting daily budgets, lifetime budgets, and spend caps:
  • Daily Budget: Average amount you are willing to spend on a specific ad set per day.
  • Lifetime Budget: Amount you're willing to spend during a campaign's lifetime.
  • Spend Caps: Overall limit on the amount of money your campaign or ad account can spend throughout its lifetime.

Simple and Advanced Campaign Setup Options

Snapchat Ads Manager allows you to create ads, launch campaigns, monitor performance, and optimize towards your goals all in one place. 
Within Ads Manager, you have two advertising flows to choose from: 
  • Instant Create: Create an ad in less than 5 minutes to start driving traffic to your site right away.
  • Advanced Create: Create multiple ad sets with more advanced targeting and bidding capabilities. You can also leverage the Snap Pixel to measure the impact of your campaigns and optimize towards your goals.

Immersive Ad Formats, Tailored to Your Needs

Snapchat Ads are full-screen, immersive and engaging ads that inspire action and drive results. 
  • Choose From Multiple Ad Formats: Single Image or Video Ads, Story Ads, Collection Ads, Commercials, Filters, and Lenses AR Experiences. 
  • Make an Instant Impact: Never compete for a viewer's attention with full-screen mobile ads.
  • Take Part in Snapchatters’ Conversations: Become a part of  everyday conversations in a way that’s non-intrusive and deeply engaging. 
  • Showcase a Series of Products: Snapchat provides you with shoppable ad formats.

Measure, Optimize, and Re-engage with the Snap Pixel

The Snap Pixel collects information on actions taken on your website, allowing you to measure campaign impact. Track conversions, optimize your campaigns, and build retargeting audiences to make the most of your advertising budget.
  • Measure Conversion Events Across Devices: The Snap Pixel is best suited for your direct response goals, such as driving leads, subscriptions, or product sales. You can measure these goals beyond what happens during a single session, or on a single device.
  • Optimize for Conversion Events: After implementing the Snap Pixel, measure conversion events, such as purchases that occur on your website, and optimize your campaigns towards those events.
  • Re-engage Snapchatters: Re-target Snapchatters that have already taken an action on your website.

Goal-Based Bidding and Automated Bidding Strategies

  • Goal-Based Bidding: Optimize towards a specific action you want a Snapchatter to take, such as installing your app, watching a video, or completing a purchase. In order to bid on lower funnel goals, like Purchase or Sign-Up, you will need to unlock them by sending those events via the Snap Pixel.
  • Automated Bidding Strategies: You have a few options when it comes to bidding in Ads Manager. With Auto-Bidding, Snapchat will set your bid amount to automatically optimize towards conversions. With Target Cost, Snapchat will optimize towards your target CPA goals. With Minimum ROAS, Snapchat will optimize towards your target ROAS goals.

One Centralized Dashboard With Real-Time Reporting

In Snapchat Ads Manager, you can create, update, and view performance for all of your campaigns, ad sets, and ads.
  • Manage Ads: The default view of Ads Manager where you can see the performance information and metrics for all of your ad accounts.
  • Reports: Create and schedule reports to track performance and share results. 
  • Campaign Lab: Discover effective strategies and maximize return with features like Split Testing.

Advertising Solutions Tailored to Your Industry

  • E-commerce Businesses: Set up the Snap Pixel to track Snapchatter actions taken on your website, use one of Snapchat’s made-for-commerce ad formats, and unlock goal-based bidding to bid towards the events that matter most to your business, such as website conversions.
  • App and Game Developers: Use App Install Attachments to prompt Snapchatters to swipe up and download your app, and re-engage existing users of your app by Deep Linking.
  • Local Businesses: Use Promote Local Place as your advertising objective within Ads Manager to encourage Snapchatters to visit your storefront, restaurant, or cafe.

Audience Insights

Audience Insights help you learn more about your target audience on Snapchat so you can create relevant content and surface additional targetable segments to grow your reach. 
  • Demographics: See age and gender breakdowns, languages, and more
  • Locations: Discover region and DMA breakdowns
  • Interests: Learn about interests, both 1st and 3rd party
  • Devices: Understand OS, device and carrier breakdowns
Act on Your Insights 
  • Create relevant audiences that can be activated with Saved Audiences
  • See the interests of people in your Custom Audience
  • Optimize targeting for top regions and DMAs
  • Adjust bids by device
  • See the demographic breakdown of people in your Custom Audience
  • Expand the reach of campaigns by adding segments that resemble your target audience

Brand Safety

The vast majority of Snapchatters use the app to communicate with friends and family. As with any community, cultivating a safe environment requires smart, continuous work. 
  • We’ve created simple ways for Snapchatters to report any inappropriate Snaps or other content that they come across, and built dedicated Safety and Support teams to help enforce the rules and create a space where users and brands feel safe.
  • In most of our ad products, curation plays a big role in creating a safe space for advertising. If you place ads in Publisher Stories, for example, your ads will appear in the context of Snaps curated by approved editors or by Team Snapchat.
  • We moderate certain Snaps and Stories from popular Snapchatters in an effort to make sure that Snap ads and Promoted Stories don’t show up next to something that could be harmful to your brand. 
Read more about our approach to Brand Safety.

Advertiser Success Story | Bev
“Snapchat has been so critical to growing our sales as a small business, and I think a big part of it is that it’s taken us from being a brand, to being one of those best friends that you’re talking to on Snapchat already."

Alix Peabody
Founder & CEO | Bev

Grow your small, medium or large business with Snapchat today.

1Snap Inc. internal data Q3 2021. See Snap Inc. public filings with the SEC.
2Snap Inc. internal data Q4 2020. Percentages calculated by dividing addressable reach by relevant census figures. Millennials and Gen Z are defined as between 13 and 34 years of age. Addressable reach, location, and age data are subject to limitations. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details.
3Snap Inc. internal data Q1 2020. See Snap Inc. public filings with the SEC.
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