Business

Connect With Your Customers on Snapchat

  • Your business can join the conversation on the #1 platform where people share real-life moments.¹
  • Create an ad in minutes starting with a single photo and $5 a day.
  • Choose from a variety of solutions that can help you meet your business goals.

Real Moments on Snapchat

Reach social and interactive shoppers
Snapchat is the platform of choice for people who enjoy sharing purchases they love and shopping moments.2 Snapchatters have $4.4 trillion in global spending power3 and 347 million people use Snapchat every day.4 
Grow your business on the #1 platform where people share real-life moments
On Snapchat, people are empowered to be happy, open-minded, and connected.5 Snapchatters want to buy into businesses they can support, promote, and stand behind.
Snapchat reaches 75% of millennials and Gen Z6
Meet the Snapchat Generation where they are. On average, Snapchatters spend over 30 minutes on Snapchat every day.7

Grow Your Business With Snapchat Ads

Custom Audience targeting
Reach Snapchatters by location, demographics, and interests. Easily create Custom Audiences like Customer List Audiences and Lookalike Audiences. 
Snap, upload, and publish your ad in minutes.
Start advertising with a single photo or video. Create full-screen, engaging ads that inspire action and drive results. Find the best ad format for your business!
Solutions that can help you meet your business goals
In Snapchat Ads Manager, you can create, update, and view all of your Snapchat campaigns. Measure, learn, and optimize to meet your performance goals using Snapchat's optimization tools like the Snap Pixel, goal-based bidding, Audience Insights, and Campaign Lab.
Brand safe environment for businesses
The vast majority of Snapchatters use the app to communicate with friends and family. As with any community, cultivating a safe environment requires smart, continuous work. Read more about our approach to brand safety.  

Many Ways to Help Meet Your Business Goals

Online sales

Set up the Snap Pixel on your online store and use the Web Conversions objective.

Lead gen

Reduce friction and improve form conversion rates with fast-loading native lead forms.

Local businesses

Try the Promote Local Place objective to drive visits to your local business.

Success on Snapchat

See how businesses like yours are finding success on Snapchat.

PANGAIA Amplifies Earth Positive Message With the Snapchat Generation
71% lower CPA vs. other social platform
278% higher ROAS vs. other social platform
76% lower CPM vs. than other social platform
"Our partnership with Snapchat has allowed us to engage with a new customer base and enhance our brand awareness. Launch results have been incredibly promising with attributed ROAS above expectations. We look forward to working with Snapchat on elevating our innovative media offering." - Jade Harvey, Performance Marketing Manager

Two Ways to Create Your First Ad

Choose the one that fits your business goal.

Advanced Create
Do you want to drive purchases on a website or in an app? If so, you should choose Advanced Create, which allows you to enable the Snap Pixel. The Snap Pixel also lets you measure the impact of your campaigns and optimize toward your goals.
In addition, Advanced Create lets you build multiple ad sets with advanced targeting and bidding capabilities.
Instant Create
If your goal is simpler, such as driving website visits or promoting your business locally, you should choose Instant Create. You can build a single ad in a few minutes.
You’re not locked into your choice and may switch to Advanced Create for future ads.

Snapchat can help your business grow.

12022 Global Crowd DNA Study commissioned by Snap Inc.| Base: Daily Snapchatters = 8100 Daily TikTok = 6482 Daily Instagram = 7516 Daily Facebook = 7244 Daily Messenger = 6323 Daily Whatsapp = 6822 Daily Twitter = 5113 | Q: Which of the following moments do you enjoy sharing or celebrating on each app? Please select all that apply. (NET: Funny / random things that happen during my day, Moments that capture what my life is actually like)
22022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Snapchatters N = 8,100 | Q: Thinking about all apps you use, which of the following things relating to visual messages (e.g. pictures, videos, filters / lenses, emojis / bitmojis) have you ever done? (NET of all codes)
32021 Global Cassandra Study commissioned by Snap Inc. | Base: Those with a monthly income N=12,710 respondents. Cumulative total of average by market. Spending power for the Snapchat Generation was calculated as follows: We obtained the average monthly income for each respondent. The sum of any expenses related to rent or mortgage, debt, insurance, medical expenses/healthcare, spending money given to others, and utilities was subtracted from this average monthly income. We then multiplied each respondent’s average monthly discretionary spending by 12 to obtain their average yearly discretionary spending and averaged these results within each country across the Snapchat Generation.
4Snap Inc. internal data Q2 2022. See Snap Inc. public filings with the SEC.
52022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Snapchatters N = 8,100 | Q: How often do you feel each of the following emotions when you are using Snapchat
6Snap Inc. internal data Q4 2020. Percentages calculated by dividing addressable reach by relevant census figures. Millennials and Gen Z are defined as between 13 and 34 years of age. Addressable reach, location, and age data are subject to limitations. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details.
7Snap Inc. internal data Q1 2020. See Snap Inc. public filings with the SEC.
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