1 Source: 2022 Neuro-Insight A&U survey, commissioned by Snap Inc., n=435.
2 Source: 2022 Neuro-Insight SST study, commissioned by Snap Inc.
3 Snap Inc. internal data Q4 2022. See Snap Inc. public filings with the SEC.
4 On average. Snap Inc. internal data Q4 2020. (Full stat: On average, Snapchatters opened Snapchat over 30 times every day in Q4 2020.)
5 Offer is only open to first-time advertisers and will appear once you've created your new Snapchat Ads account. To earn this credit, within 14 days of accepting the offer by clicking one of the offer links on this page and setting up your new Ad Account, the applicable Ad Account (i) must accrue at least the Spend amount stated in the offer (“Spend”), excluding taxes, and (ii) only for those Ad Accounts which pay for Business Services via a Payment Card or Alternative Payment Method, the payment for the Spend must have been successfully made to Snap. Credit will be applied to this Ad Account within one business day of the satisfaction of (i) and (ii) and will expire 30 days later. Credits apply to future costs of advertising inventory, excluding taxes, purchased via the Business Services on the applicable Ad Account only. Credit cannot be split across multiple Ad Accounts and is not transferable. Not redeemable for cash or cash equivalent and may not be used in combination with any other coupon or promotional offer.
6 Snap Inc. survey of US Snapchat users June 16 - 19, 2020. Age and location data subject to restrictions. See [Audience Tool] (https://businesshelp.snapchat.com/en-US/a/audience-size-tool) for details. Question: “Which of these types of people are most influential on you choosing products to buy or trying something new?“; 787 respondents
7 Source: 2022 Neuro-Insight A&U survey, commissioned by Snap Inc., n=435.
8 Source: 2022 Neuro-Insight SST study, commissioned by Snap Inc.
9 Snap Inc. internal data Q3 2022. Penetration calculated as monthly active users (MAUs) divided by 2021 population estimates per the 2022 United Nations World Population Prospects.
10 2022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Snapchatters N = 8,100 | Q: Thinking about all apps you use, which of the following things relating to visual messages (e.g. pictures, videos, filters / lenses, emojis / bitmojis) have you ever done? (NET of all codes)
11 2021 Global Cassandra Study commissioned by Snap Inc. | Base: Those with a monthly income N=12,710 respondents. Cumulative total of average by market. Spending power for the Snapchat Generation was calculated as follows: We obtained the average monthly income for each respondent. The sum of any expenses related to rent or mortgage, debt, insurance, medical expenses/healthcare, spending money given to others, and utilities was subtracted from this average monthly income. We then multiplied each respondent’s average monthly discretionary spending by 12 to obtain their average yearly discretionary spending and averaged these results within each country across the Snapchat Generation.
12 GWI Q1 and Q2 2022. Sample Size: 11,147 Snapchatters aged 16-64 who use the platform daily. Market: USA
13 2022 Kantar Study commissioned by Snap Inc. | Base: Saudi Arabia Total online shoppers N=646 Q76: Looking at your shopping behaviour now and before the COVID-19 pandemic, which of the following statements applies the most to you?