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Snapchat Advertising Targeting Options

Reach 238 million Snapchat users based on interest, location, demographics and more.¹
Create an ad

Connect with your target audience

Target users based on their online and real world interests and behaviors, their geographic location, and by demographic

Interests and behaviors

Reach Snapchatters based on their online and real world interests and behaviors.


Target by country, metros, radiuses around a specific address, and more.


Reach Snapchatters by age, gender, language, and more.

Refine your targeting

Optimize your campaigns through custom, lookalike audiences and more

Snap audience match

Upload a customer list of emails or device IDs, and find those users on Snapchat.

Lookalike audiences

Expand your reach by finding Snapchat users similar to your existing customers.

Saved audiences

Quickly find and apply audience templates.

Third-party custom audiences

Reach a highly targeted group of Snapchatters based on their past buying patterns or viewing behaviors.

Pixel custom audiences

Target a group of high-intent Snapchatters who have engaged with your brand with a flexible lookback window.

Ad engagement audiences

Retarget Snapchat users who have interacted with your Snapchat ads in the past.

Track conversions with the Snap Pixel

The Snap Pixel measures the impact of your campaigns across devices. See how many Snapchatters take action on your website after seeing your ads

Get started with three simple steps

  • Create: First, log into your Ads Manager account, select ‘Snap Pixel’ from the navigation, then select ‘Create my Snap Pixel’. Watch video.
  • Implement: Next, find the header tags within your website code and paste the code onto every page you want to track actions on. Watch video.
  • Analyze: To see your Pixel data in Ads Manager, click on ‘Snap Pixel’ from the navigation. This gives you a view of the aggregate statistics and detailed dashboards from your Pixel Data. Watch video.

Begin your success story today!

Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.

1Snap Inc. internal data Q2 2019 vs. Q2 2020. See Snap Inc. public filings with the SEC.