Excited. Engaged. Eager. Meet Your Audience.

Every day, 383 million people use Snapchat to create, share, and enjoy visual content with their close family and friends.¹ Uncover their unique power.

They’re More Excited to Share

#1 bitmoji

Snapchat is the #1 app people use to share what they bought.²

45% bitmoji

On Snapchat, people are 45% more likely to recommend brands to friends.

2x bitmoji

People on Snapchat are 2x more likely to post about a gift after they receive it.³

couple using snap chat filter

They’re More Active

People interact with their closest circle of family and friends on Snapchat more than any other social network, opening the app nearly 40 times a day.⁴ That enthusiasm means they’re ready and willing to discover your business.

ads on snap chat

They’re More Receptive

When compared to watching the same ad on other platforms, people are 34% more likely to purchase products they see advertised on Snapchat — from businesses just like yours.⁵

Reaching Your Snapchat Audience

Target with bitmojis

Snapchat Ads Manager offers several options to reach your preferred audience.

Standard Targeting: Select location and demographics including age, gender, language, and more.

Custom Audiences: Upload a contact list, such as email or phone numbers, of your existing customers. Or, create a Pixel Custom Audience when you install the Snap Pixel.

Lookalike audience: Based on your customer list or Pixel Custom Audience, Snapchat will find more people similar to your best customers.

Learn how to create an audience on Snapchat.

1 Snap Inc. internal data Q1 2023.
2 2022 NRG study commissioned by Snap Inc.
3 2021 Deloitte Holiday Research Study commissioned by Snap Inc. Snapchatters are 2x more likely than non-Snapchatters to post about a gift after they receive it.
4 Snap Inc. internal data Q4 2022.
5 2022 Neuro-Insights study commissioned by Snap Inc.