Snapchat Ads Targeting

Reach 347 million Snapchat users based on interest, location, demographics and more.¹
  • Unlock greater reach and relevance with Snapchat’s easy to use custom audiences.
  • Re-engage with high-intent and engaged Snapchatters with effective retargeting strategies.
  • Personalize your retargeting ads to create a unique shopping experience on Snapchat with Dynamic Product Ads.

Reach Your Target Audience on Snapchat

Target users based on their online and real world interests and behaviors, their geographic location, and by demographic.

Reach Snapchatters by location, demographics, interests and more

Reach Snapchatters based on their interests, purchasing behaviors and lifestyles. Target by country, metros, radiuses around a specific address, and more. Reach Snapchatters by age, gender, language, and more.

Optimize your campaigns with Snapchat’s advanced audience targeting options

Leave a lasting impression using Snapchat’s Custom Audiences. Layer existing customer data with platform-specific behavior to build highly targeted campaigns that are optimized to reach your goals.

Drive more conversions and engagement with simple retargeting

Stay top of mind with interested Snapchatters. Reengage Snapchatters who have visited your website, interacted with your ads on Snapchat, have downloaded your app, or shopped with you in the past.

Snapchat Advertising Custom Audiences

Optimize your Snapchat campaigns with easy to use custom audiences that allow you to reach Snapchatters based on data that’s unique to your business, product, or service.

Snap Audience Match

Re-engage Snapchatters who have interacted with your brand or business in the past using a customer list of emails, phone numbers or device IDs.

Lookalike Audiences

Expand your reach by finding Snapchatters similar to your existing customers. Lookalike Audiences drive website traffic, online sales and new customer growth.

Pixel Custom Audiences

Target Snapchatters who have visited your website and browsed your products online with a flexible lookback window with Pixel Custom Audiences.

Ad Engagement Audiences

Retarget a highly engaged audience of Snapchatters who have previously Swiped up on your Image or Video Ads, completed a video ad, shared your lense or filter, and more!

Third-party Custom Audiences

Reach Snapchatters based on buying or viewing behaviors. Tap into an expansive data marketplace to develop a segment for a campaign, objective, product, or service. Currently available in the U.S. only.

Saved Audiences

A Saved Audience allows you to quickly and easily create targetable audience segments that you can re-apply to your ad sets when creating campaigns on Snapchat.

Retargeting on Snapchat

Remarket your products or services to an engaged and interested audience with easy to use retargeting campaigns on Snapchat. 

Retarget previous, subscribed or interested customers

Reach customers who have interacted with your brand or business in the past by  uploading a customer list of emails, phone numbers or unique identifiers to create a Snap Audience Match audience. Re-engage Snapchatters who have your app installed to drive app visits and engagement with Mobile App Custom Audiences.

Retarget Snapchatters who have been to your website

Track website activity from Snapchatters and measure the cross-device impact of your campaigns by installing the Snap Pixel. With the Snap Pixel, you can create Pixel Custom Audiences to retarget Snapchatters who have been to your website and browsed your products online.

Retarget Snapchatters who have already installed your app

Re-engage Snapchatters who already have your app installed with Mobile App Custom Audiences. Mobile App Custom Audiences are dynamically updating audiences generated from data from your app passed back to Snapchat from your Mobile Measurement Partner (MMP).

Retarget Snapchatters who are engaging with your ads

Retarget Snapchatters who are interacting with your ads on Snapchat with Ad Engagement Audiences. Reconnect with Snapchatters who have swiped up on a Single Image or Video Ad, viewed a full Video Ad, opened a Story Ad, shared / saved a Lens or Filter, or were served a paid impression.

Personalize your retargeting ads with Dynamic Ads

Create a personalized shopping experience on Snapchat with Dynamic Product Ads. Dynamic Ads are built directly from your product catalog and are tailored to Snapchatters based on their browsing behaviors on your site or app.

Snapchat can help your business grow.

1Snap Inc. internal data Q2 2022. See Snap Inc. public filings with the SEC.