New!
Introducing Sponsored Snaps
Reach your audience where they're most engaged - in the Chat.
New!
Reach your audience where they're most engaged - in the Chat.
Sponsored Snaps are a new ad format that allows you to send Snaps directly to your audience and appear in Snapchat’s most popular tab - the Chat. Recipients can reply, and brands can choose to enable an auto-response.
Drive awareness, consideration and conversion in a single, full-funnel ad placement. Sponsored Snaps have been shown to drive large increases in conversion volumes and corresponding decreases in CPA vs traditional ads.
Chat is the most used tab on Snapchat, with 85% of Snapchatters using it on a regular basis. 1
Sponsored Snaps that get opened drive 20% higher purchases per full-screen ad view. 2
Sponsored Snaps drive 14% higher unique pixel ad converters and 18% higher
app ad converters. 3
Sponsored Snaps allow you to reach potential customers directly in chat.
Send a Snap directly to the Chat Feed
Snapchatters can open to view your Snap with a full screen experience
Snapchatters return to Chat Feed
Opening the Snap again leads to Chat, with optional response from advertiser. Snapchatters also have the opportunity to click through a url you provide.
Here are a few tips to get you started.
Your headline is the first thing people will see in your sponsored chat. Keep it short (24-28 characters), spark curiosity, and keep your tone casual.
For your Snap itself, try UGC-style video under 10 seconds. Grab attention early, and make use of Snap’s language and UI elements, like our text bar.
Create a Sponsored Snap now and join the conversation. Or, sign up for our new newsletter to continue learning about Snapchat Ads.
Public profiles are easily discoverable from Snaps. Engage your audience by posting regularly, completing and verifying your profile, and offering value through giveaways, discounts, or useful information.
Sponsored Snaps are full-screen video or image ads delivered in Snapchat’s Chat Feed. These native-style ads appear just like organic Snaps, helping brands engage users in the app’s most frequently used surface. Learn more about Snapchat ad formats.
Unlike Snap Ads or Story Ads, Sponsored Snaps appear directly in Chat—the most used part of the app—with no push notification. This makes them feel native while driving performance across awareness, consideration, and conversion stages.
To create a Sponsored Snap, you’ll need vertical video or image assets (9:16), a CTA, and a Snap Ads account. Get started with Snapchat Ads Manager.
Yes, there are several restrictions that apply to Sponsored Snaps:
Competitive platforms are not allowed: Ads promoting social or messaging platforms are blocked from Chat Feed delivery.
No offer-based ads: Sponsored Snaps with specific offer details (e.g., discounts, promotions) are not eligible for Chat Feed.
No HEC ads: Ads related to Health, Employment, or Credit (HEC) categories are restricted from Sponsored Snap placements.
Public Profile required: Ad accounts must have a linked Public Profile to deliver Sponsored Snaps in the Chat Feed.