Reach More Customers
9 out of 10 young people are on Snapchat.¹ To help you reach them, we’ll give you a $375 credit when you spend $350.
Never advertised on Snapchat? Get 4 tips to getting started
Coming back to Snapchat Ads? Get 3 tips to achieving success
Why Snapchat Ads Work
People who use Snapchat open the app 30+ times a day² and send 4 billion+ messages, known as Snaps, to close friends and family.³
Snapchatters’ close friends are 4X more influential than celebrities or influencers on their purchasing decisions.⁴
Snapchat is the #1 platform where people enjoy sharing their shopping experiences and favorite purchases.⁵
Launch an effective Snapchat Ads campaign
Choose an objective
Generate awareness? Increase online sales? Drive app downloads? Capture more leads? Your goals matter. With Snapchat Ads, you’ll start by choosing an objective that meets yours.
Select a budget
You're in complete control — and you only pay for what you use. To start, we recommend setting your budget between $20–50 USD per day for the first 15 days and not making any adjustments during the first 4 days while we use machine learning to optimize your ads.
Define your Audience
Making sure the right people see your ad is a snap on Snapchat Ads. Think about who is going to use your product or service. You can refine your targeting by age, gender, location, interests, behaviors, and lifestyles.
Design an ad
Never created an ad? Don't worry. On Snapchat, it's easy to design a great ad. A few things to keep in mind include starting with a single-image ad, focusing on your key message, being action-oriented, and having a clear call-to-action (CTA).
Recharge your approach to advertising
Reach the right people
Custom Audiences lets you build highly targeted campaigns with data unique to your business. Choose from several types of Custom Audiences, including Customer List and Pixel Custom Audiences.
Create ads that resonate
Make sure your ads are right for your business. Selling products? Put your product front and center. Need leads? Show your service in action. Marketing your app? Showcase its simplicity and ease.
Measure and optimize your ads
Add-to-carts. Newsletter sign-ups. Purchases. The Snap Pixel lets you track and measure the actions Snapchatters take after engaging with your Snapchat ad.
Write Your Own Success Story
How businesses like yours find success on Snapchat.
TRUFF
With a winning combination of Video Ads and Story Ads — and by utilizing Ads Manager’s goal-based bidding — TRUFF, a luxury hot sauce brand, acquired new customers at a much lower price compared to other platforms.
Overall 34.67% boost in ROAS compared to other platforms.
162% drop in cost per impression compared to other platforms.
71.24% drop in cost per page view compared to other platforms.
30.52% decrease in cost per purchase compared to other platforms.
Get started with Snapchat Ads today.