How to Choose the Right Snapchat Ad Objective

Your ad objective is the foundation for achieving the results you want from your campaign. Before you select your objective, decide which stage of the Snapchat marketing funnel aligns with your current advertising goals as well as the ad objective that matches that stage.

Get Started

The Snapchat Marketing Funnel

The Snapchat marketing funnel is a simple model that reflects the customer journey. It includes three stages of engagement you can use to help determine your ad objective.

Awareness: Get the word out about your business to young people.
Consideration: Turn people into potential customers by asking them to fill out a lead form or download an app, for example.
Conversions: Prompt potential customers to take action, such as making purchases.

To figure out which ad objective to choose, consider which stage of the funnel is most important to your business right now.