Real Attention Lives on Snapchat
In a world of infinite screens and fragmented media, genuine attention is rare. Snapchat provides an immersive, full-screen environment where your brand is the only thing on the screen.
Authenticity over Perfection
to share real, everyday moments with their closest friends.
52%
Of consumers across 48 global markets have installed or used an ad blocker on their web browser or mobile device.¹
#2
Snapchat ranks second globally for consumer ad preference.² It's the platform built for real conversations with close friends and family — where nearly 80% of Snapchatters say ‘Snapchat is where I can be my most authentic and real self.³
Put Your Brand Among Friends, Not Feeds.
The Inner Circle Advantage
80% of Snapchatters are 18+³ and half are 25+⁴. 1/4 of Snapchatters have a household income above $100K+.⁵
Additionally 38% of Snapchatters aged 16-64 aren't on TikTok daily, and 50% of Snapchatters aged 16-64 aren't on YouTube daily.⁶
Diversified Frequency
A close relationship is built through "frequent and diverse interdependence.” In fact, 97% of Snapchatters visit multiple tabs in a single session.⁷ For marketers, this means using a wide breadth of experiences across Snapchat's tabs.
Messaging with Meaning
3 out of 4 users perceive time spent on Snapchat as meaningful—the highest score across all messaging platforms.⁸
Be Where Your Brand is Picked, Not Skipped.
CHAT
Place your brand directly in the most personal space—the Chat feed—with Sponsored Snaps. These deliver 1.8x more lift in purchase intent than competitive in-feed platforms.⁹
CAMERA
Use AR Lenses to drive high-intent engagement. AR ranks #1 for CPG effectiveness and delivers 1.8x higher ROAS.¹⁰
SPOTLIGHT & STORIES
Leverage Story Ads and Spotlight to reach users in a brand-safe, premium content environment. Story Ads deliver 1.3x higher ROAS vs. benchmarks.¹¹
MAP
The Snap Map reached over 450 million global monthly active users in Q1.¹²
CREATORS
Partner with creators on Snapchat to help unlock results powered by a brand building multiplier- helping brands move beyond impressions to building real relevance with their audience.
The ROI of Multi-Format Campaigns
higher purchase rate.⁸
higher ROAS vs a single format.⁸
Success in a Snapshot
Wendy’s partnered with Snapchat to go beyond the typical ad placement to reach their audience authentically and invite Snapchatters out to lunch.
Learn more hereD&B chose Snapchat for the Snap Map’s unique ability to make nearby locations easily discoverable within users’ daily browsing behavior.
Sour Patch Kids launched a multi-product campaign across AR Lens, Content, Camera, and Creators, to launch their
newest product.
The Winning Formula on Snapchat
with an active Public Profile, a linked site, and regular posting.
Plan your media mix with up to:
Snap Ads & Story Ads
AR Lenses
Sponsored Snaps
Step into the "Inner Circle" where real impact happens.