Generate Leads for Your Business
946 million people use Snapchat monthly—delivering the scale to reach and convert new customers.¹
Acquire Leads More Efficiently on Snapchat
Reach new audiences and convert high-intent Snapchatters into customers at a lower CPA.
Lower Your
CPA
According to a 2025 TripleWhale study of roughly 20,000 advertisers, Snapchat had the lowest CPA across all platforms.¹
Unlock Incremental
Lead Volume
Reach an audience you may not find anywhere else; every day, 40% of daily U.S. Snapchatters 16-64 years old are not on TikTok daily.²
Reach a
Diverse Audience
Snapchat isn’t just for young people. Nearly 1 in 4 Snapchatters are 35 or older.³
Lead Generation, Simplified
Snapchat’s lead generation ads streamline collecting information.
Customizable in-app lead forms
Potential customers can share their information right after clicking your ad, reducing drop-off and streamlining sign-ups. You also have full control to tailor the form questions to your goals.
Autofill lead information
Your forms are automatically pre-filled with Snapchatters’ profile information, making completion quick and easy.
Simple setup
Eliminate extra steps: capture leads without a landing page and measure results directly in Snapchat Ads Manager.
Success Stories
Success Story: Curry College
Compared to other channels, Snapchat delivered undergraduate conversions at a fraction of the cost for Curry College, making Snapchat a powerful recruitment engine.
Undergraduate conversions came from Snapchat⁵
Lower CPA than other strategies⁵
Send Your Leads in Real Time to Your CRM
Send your Snapchat leads directly to your CRM in real time using our partner integrations—no coding needed. Leads are delivered automatically, eliminating manual downloads, so you can focus on nurturing and converting them into customers.
How to Set Up Your Lead Generation Campaign on Snapchat
Objective
Select “Leads” as your campaign objective, then choose “Simple Instant Form” to quickly create a native in-app lead form, or “Manual Build” for more customization when creating your campaign.
Bid strategy
Test with auto-bid or set a target cost bid about 20% above your actual CPL goal to give the system enough room to learn and optimize.
Targeting
Experiment with different ad sets to find your best-performing audience.
Try testing a broad audience, lookalike audience, interest-based audience, or location targeting to see what gets the best results.
Creative
Include a clear and valuable offer in your creative to capture your audience’s attention. Reinforce the offer at the top of your lead form.
Lead Form Design
• If your focus is lead quality, make sure to use qualifying questions in the form.
• If your focus is lead volume, use essential fields only.
Frequently Asked Questions
Where can I download Snapchat leads?
CSV downloads of your leads are available in Ads Manager at the Ad Account level. When Leads are present, you can click “Download Leads“ to download. You can automatically route these leads to your preferred CRM by connecting through our partner integrations with HubSpot, Zapier, Leadsbridge, Datahash, Google Sheets, or Driftrock.
Can I use my own lead form on my website instead of Snapchat’s native lead forms?
Yes, Snapchat offers website lead ads as well as native lead gen ads.
I use a CRM and want my new leads funneled there. How can I do this?
Easily automate lead routing to your preferred CRM with our partner integrations with HubSpot, Zapier, Leadsbridge, Datahash, Google Sheets, or Driftrock.
What is lead generation and why is it important?
Lead generation is a way to prospect for new customers and find people who are interested in your products or services. You can use the information you gather to generate sales leads, grow a newsletter list, and more.
Ready to get started?