Business

Create Ads That Lead to Action

Use images and videos to get more attention and engagement.

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Choose a Format That Goes with Your Goals

Take advantage of Snapchat ad formats designed to help you reach your goals, such as:

Single Image or Video Ads

Make an impact immediately. Use these versatile formats for any business objective, from awareness to purchase.

Collection Ads

Showcase a series of products. Create a smooth shopping experience that makes it easy to browse and buy.

Story Ads

Reach people with a series of videos. Connect with them between posts or through a branded tile in the Discover section.

Build Your Ads Around Action

Create a message focused on what you want people to think, feel, and do.

THINK

You can use a brand name (optional) instead of your profile name to feature a product.

FEEL

Use the headline to tell people why they should care about your ad.

DO

Add a call to action (CTA) that tells people what to do after they see the ad.

Snapchat Ad example with where to put your brand name
Snapchat Ad example of where your headline text goes
Snapchat Ad example of where the Call to Action goes

Use Video to Maximize Your Message

Feature a video in your ad to get more engagement and better results.

  • Keep it short. 3–5 seconds should be enough to get your message across.

  • Focus on one message. Tell people what you want them to do.

  • Keep it authentic. Film with your phone and talk directly to the camera.

  • This approach helped She’s Birdie get a 2.4x return on ad spend (ROAS).

Create Videos for Free with Snap Publisher

Customize a video template

  • Pick a template that fits your objective.

  • Upload images or videos, or search the free stock library.

  • Customize the layers until you’re happy with your video.

Design a video from scratch

  • Add images, videos, audio, text, or shapes.

  • Edit and transform the layers of your video.

  • Review and make edits until you’re happy with the video.

Pro Tip

You can also use Snap Publisher to convert widescreen or square videos to Snapchat’s vertical format. So if you’ve already created videos to use on other social media platforms, you can use them for Snapchat ads, too.

Create Free Videos

Frequently Asked Questions

Create ads that get more attention and engagement.

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