How to Reach the Right People on Snapchat

Create targeted ads to reach new and current customers on Snapchat — the place where you’ll find 9 out of 10 young people.¹

Start With What You Know About Your Customers

Think about who your current customers are and add these details when you create your ad.

Locations

Cities, states, countries, and postal codes

Demographics

Age range, gender, education, income, and marital and parental status

Predefined Audiences

What your customers like to do, where they like to go, and where they shop

Pro Tip

Create and save audiences to build campaigns faster.

Use the Audience Insights tool to create and save an audience based on those details. It has advanced settings, too.

Get More Specific By Adding Unique Data

Add Custom Audiences with more details about who you want to reach.

Ad Engagement audiences

Target people who’ve engaged with your Snapchat ads. Take advantage of the data from your ad account, a campaign, or an ad set.

Profile Engagement audiences

Reach people who’ve engaged with your Public Profile and organic content. You can target all profile subscribers or focus on people who’ve taken at least one action.

Customer List audiences

Connect with your current customers by finding them on Snapchat. Use data from your uploaded customer list to match it with people on Snapchat.

Website Events audiences

Reach people who’ve taken specific actions on your website, like adding an item to their cart. Use your Snap Pixel data to create an audience.

Mobile App Events audiences

Target people based on certain actions they’ve taken, like installing your app. Start by learning how to create a Mobile App Events audience.

Lookalike audiences

Reach customers who are similar to your current customers on Snapchat. Use the data from your uploaded customer list, your Snap Pixel, or a third-party audience.

Create an Audience

Reach the Right People in Your Audience

Set your goal. We’ll find people who are the most likely to take action.

Get Purchases

City Boutique uses a Website Events audience to reach people who are most likely to make a purchase on their website.

Collect Leads

This cleaning service uses broad local targeting to reach people who are most likely to visit their website and fill out a lead form.

Pro Tip

Give the ad delivery system enough time to maximize your results.

Run your ad for at least 15 days to get the best results from the exploration phase.

When you launch your ad, the delivery system starts learning how to identify people in your audience who will be receptive to your ad. Then it finds more people like them. This exploration phase will help you reach the right people

“We’ve been able to reach a younger demographic on the platform, which we see as a core audience of our brand.” 


Richie Mashiko, Head of Growth, She’s Birdie

Frequently Asked Questions

Reach people who are interested in your business on Snapchat.

Get Started

1

90% of 13-to-24-year-olds in 20+ countries. Snap Inc. internal data Q2 2022. Penetration calculated as MAU divided by 2021 population estimates, per United Nations World Population Prospects, 2022.

2

Source: GWI Q1 and Q2 2022. Sample Size: 11,147 Snapchatters aged 16–64 who use the platform daily. Market: USA.

1

90% of 13-to-24-year-olds in 20+ countries. Snap Inc. internal data Q2 2022. Penetration calculated as MAU divided by 2021 population estimates, per United Nations World Population Prospects, 2022.

2

Source: GWI Q1 and Q2 2022. Sample Size: 11,147 Snapchatters aged 16–64 who use the platform daily. Market: USA.