How to Reach the Right People on Snapchat
Create targeted ads to reach new and current customers on Snapchat — the place where you’ll find 9 out of 10 young people.¹
Start With What You Know About Your Customers
Think about who your current customers are and add these details when you create your ad.
Locations
Cities, states, countries, and postal codes
Demographics
Age range, gender, education, income, and marital and parental status
Predefined Audiences
What your customers like to do, where they like to go, and where they shop
Use the Audience Insights tool to create and save an audience based on those details. It has advanced settings, too.
Get More Specific By Adding Unique Data
Add Custom Audiences with more details about who you want to reach.
Ad Engagement audiences
Target people who’ve engaged with your Snapchat ads. Take advantage of the data from your ad account, a campaign, or an ad set.
Profile Engagement audiences
Reach people who’ve engaged with your Public Profile and organic content. You can target all profile subscribers or focus on people who’ve taken at least one action.
Customer List audiences
Connect with your current customers by finding them on Snapchat. Use data from your uploaded customer list to match it with people on Snapchat.
Website Events audiences
Reach people who’ve taken specific actions on your website, like adding an item to their cart. Use your Snap Pixel data to create an audience.
Mobile App Events audiences
Target people based on certain actions they’ve taken, like installing your app. Start by learning how to create a Mobile App Events audience.
Lookalike audiences
Reach customers who are similar to your current customers on Snapchat. Use the data from your uploaded customer list, your Snap Pixel, or a third-party audience.
Reach the Right People in Your Audience
Set your goal. We’ll find people who are the most likely to take action.
City Boutique uses a Website Events audience to reach people who are most likely to make a purchase on their website.
This cleaning service uses broad local targeting to reach people who are most likely to visit their website and fill out a lead form.
Run your ad for at least 15 days to get the best results from the exploration phase.
When you launch your ad, the delivery system starts learning how to identify people in your audience who will be receptive to your ad. Then it finds more people like them. This exploration phase will help you reach the right people.
Richie Mashiko, Head of Growth, She’s Birdie
Reach people who are interested in your business on Snapchat.