Story Ads

Reach Snapchatters with a series of 3-20 Single Image or Video Ads, delivered in between Content or through a branded tile in Snapchat’s Discover section.

Ad specs

Reach Snapchatters with a series of 3-20 Single Image or Video Ads, delivered in between Content or through a branded tile in Snapchat’s Discover section.

Story Ad requirements
  • File type: .jpg, .png, .mp4, or .mov 
  • Aspect ratio: 9:16 
  • Resolution: 1080px x 1920px
  • Length: 3-180 seconds
  • Attachments: Website, app, long form video or Lens
Brand, headline, and calls-to-action
  • Brand: Up to 25 characters with spaces 
  • Headline: Up to 34 characters with spaces
  • Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Tile asset deliverables for Discover section
  • Logo:
    • File type: .png
    • Resolution: 993px x 284px 
  • Image:
    • File type: .png
    • Resolution: 360px x 600px
  • Story title: Up to 55 characters with spaces

Creative inspiration

Depop

Depop efficiently reached their target audience using Story Ads.

FanDuel

FanDuel drives full-funnel success using Story Ads on Snapchat.

Motorola

Motorola finds success using Video Ads and Story Ads on Snapchat.

Begin your success story today!

Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.