Business

Single Image or Video Ads

Single Image or Video Ads are full screen ads that are easy to create, and offer the creative freedom to communicate your message.

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Ad specs

Single Image or Video Ads can appear as a video or as a still image. Simply add an attachment and enable Snapchatters to swipe up and take action

Single Image or Video Ad requirements

  • File type: .jpg, .png, .mp4, or .mov 

  • Aspect ratio: 9:16 

  • Resolution: 1080px x 1920px

  • Length: 3-180 seconds

  • Attachments: Website, app, long form video or AR Lens

Brand, headline, and calls-to-action

  • Brand: Up to 25 characters with spaces 

  • Headline: Up to 34 characters with spaces

  • Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad

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Creative inspiration

e.l.f. Cosmetics

e.l.f. Cosmetics uses Single Image Ads to gain share with millennials and Gen Z.

GOAT

GOAT uses Video Ads to drive app installs and showcase their full inventory.

Rollic

Rollic uses Video Ads to efficiently acquire new, valuable users.