Commercials are non-skippable for six-seconds but can be up to three minutes long. These ads appear within Snap’s curated content.

Ad specs

Standard Commercials are non-skippable 3 to 6 second ads, whereas Extended Play Commercials are 7 to 180 seconds, and only the first 6 seconds is non-skippable

Commercial requirements

  • File type: .mp4 or .mov (H.264 encoded)

  • Aspect ratio: 9:16

  • Resolution: 1080px x 1920px

  • Length: 7-180 seconds

  • Attachments: Website, long form video, or AR Lens

Creative inspiration

Tinder decreases Cost per Completed View with Commercials on Snapchat

BACARDÍ drives effective results using Commercials on Snapchat.