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Create a Snap Ad in a few minutes

On average, 210 million* people use Snapchat daily. Reach your customers and your business objectives on Snapchat with our immersive ad formats.

How to create an Ad using Instant Create


Get started with advertising on Snapchat in 3 easy steps

1. Select your objective: web visits, app installs or visits. 2. Upload your photo or video. 3. Pick who you want to reach and publish!

Achieve your business goals

You have three options when setting up an ad campaign on Snapchat. You can choose between driving web visits, app downloads or app visits and Ads Manager will take care of the rest.

Web Visits

Drive traffic to your website, get leads and more sales. If choosing website visits, your URL will be attached to your ad creative. Snapchatters can then easily swipe up to view your website.

App Install

Get more installs for your app. An app install attachment will drive the user directly to the App Store to download the app, on either iOS or Android.

App Visits

Get Snapchatters directly inside your app by selecting the app visit objective. If you'd like to, you can also direct users to a URL of your choice if they haven't yet installed your app.

Creative best practices

Snap Ads begin with an image or up to 10-second vertical video; you can then add an interactive element for people to swipe into. Create a Snap Ad that suits your business goals and add your website or app to it!

* Snap Inc. internal data Q3 2019. See Snap Inc. public filings with the SEC.