Snapchat Advertising

Reach Gen Z and Millennials with
Snapchat Ads

Snapchat reaches 90% of the 13-24 year old population and 75% of the 13-34 year old population in 25+ countries.¹

2 friends using Snapchat filters

Snapchat is where Gen Z and Millennials stay connected

Snapchat reaches 75% of 13-34 year olds in over 25 countries.¹ With a spending power of $5 trillion, this audience represents a significant opportunity for businesses of any size.²

Snapchat Ads captivate and ignite action

Drive interest

Snapchat Ads are fullscreen and immersive, encouraging viewers to learn more.

Drive sales

Snapchat Ads are built to perform. Precise targeting makes it easy for your ideal customer to find you.

Drive sign-ups

Snapchatters are excited to discover businesses that they connect with, making Snapchat a top pick for quality leads.

Explore ad formats

Oak & Luna product

47% higher ROI for Oak & Luna

“Snap's platform provided us with an invaluable opportunity to connect with fresh audiences, surpassing our initial investment expectations.”

Eytan Korn, CEO, Personalized Jewelry, Tenengroup

Animated gif showing budget and reach

Budget-friendly ads that deliver

Set your budget in Snapchat Ads Manager, with options to set daily or lifetime limits. You’ll get an estimate of how many people you’ll reach, and can adjust as needed.

Frequently Asked Questions

How do I run ads on Snapchat?

There are two options to create ads on Snapchat. With Snapchat’s Instant Create, you can create an ad in 5 minutes or less by uploading your creative and selecting your audience and budget. Snapchat’s Advanced Create workflow lets you create multiple ad sets with more advanced targeting and bidding capabilities. You can also leverage the Snap Pixel to measure the impact of your campaigns and optimize accordingly.

How do I create a Public Profile on Snapchat?

Public Profiles give businesses a profile on Snapchat where you can be discovered publicly, grow a subscriber base, attract new customers, and sell products. You can learn how to create your Public Profile here.

How can I use Snapchat for my business?

Snapchat Ads get your business in front of a highly-engaged audience of Gen Z & Millennials. You can choose to increase brand awareness, sell more products, generate leads, get more App downloads, and more.

How much does Snapchat advertising cost?

Snapchat Ads fit any budget. You’re always in control of how much you spend and can start and stop your ads any time. When you make an ad and set your budget, you'll get an estimate of how many people it will reach and what results to expect. Then, you can adjust as you see fit.

Start Advertising Today

To help you get started, get a $375 ad credit when you spend $350 on your first ad.

Create an Ad
1 Snap Inc. internal data Q4 2023. Penetration calculated as monthly active users (MAU) divided by 2021 population estimates per the 2022 United Nations World Population Prospects.
2 2023 Alter Agents study commissioned by Snap Inc.
3 Offer is only open to first-time advertisers and will appear once you've created your new Snapchat Ads account. To earn this credit, within 14 days of accepting the offer by clicking one of the offer links on this page and setting up your new Ad Account, the applicable Ad Account (i) must accrue at least the Spend amount stated in the offer (“Spend”), excluding taxes, and (ii) only for those Ad Accounts which pay for Business Services via a Payment Card or Alternative Payment Method, the payment for the Spend must have been successfully made to Snap. Credit will be applied to this Ad Account within one business day of the satisfaction of (i) and (ii) and will expire 30 days later. Credits apply to future costs of advertising inventory, excluding taxes, purchased via the Business Services on the applicable Ad Account only. Credit cannot be split across multiple Ad Accounts and is not transferable. Not redeemable for cash or cash equivalent and may not be used in combination with any other coupon or promotional offer.
4 Snap Inc. internal data Q1 2024.